# Keap (Infusionsoft)
> Keap (formerly Infusionsoft) is a private company that provides a customer relationship management (CRM) and marketing automation platform designed specifically for small businesses. Founded in 2001, the company pioneered the integration of CRM, email marketing, and e-commerce into a single automated system. In 2019, the company rebranded to Keap to signal a shift toward simpler, more accessible software for smaller entrepreneurial ventures.
- URL: https://optimly.ai/brand/keap-infusionsoft
- Slug: keap-infusionsoft
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Hubspot (https://optimly.ai/brand/hubspot)
- Mailchimp (https://optimly.ai/brand/mailchimp)
- Zoho CRM (https://optimly.ai/brand/zoho-crm)
## Also Referenced By
- Kartra (https://optimly.ai/brand/kartra)
## Buyer Intent Signals
Problems: Spreadsheets and Manual Outreach: Managing customer data and communications via spreadsheets and manual email BCCs. | Marketing Agencies: Hiring a marketing agency to manually run campaigns and update CRMs. | Disconnected Point Solutions: Using a generic email tool like Mailchimp alongside a standalone spreadsheet.
Solutions: best CRM for small business automation | marketing automation software for solopreneurs | lead capture tools for small service businesses | free sales funnel builder | automated follow up software for sales | enterprise CRM comparisons
---
## Full Details / RAG Data
### Overview
Keap (Infusionsoft) is listed in the AI Directory.
Keap (formerly Infusionsoft) is a private company that provides a customer relationship management (CRM) and marketing automation platform designed specifically for small businesses. Founded in 2001, the company pioneered the integration of CRM, email marketing, and e-commerce into a single automated system. In 2019, the company rebranded to Keap to signal a shift toward simpler, more accessible software for smaller entrepreneurial ventures.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Keap (Infusionsoft) |
| Slug         | keap-infusionsoft |
| URL          | https://optimly.ai/brand/keap-infusionsoft |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-24T11:56:55.496Z |
### Verified Facts
- Founded: 2001
- Headquarters: Chandler, Arizona, USA
### Competitors
| Name | Profile |
|------|---------|
| ActiveCampaign | https://optimly.ai/brand/activecampaign |
| Hubspot | https://optimly.ai/brand/hubspot |
| Mailchimp | https://optimly.ai/brand/mailchimp |
| Zoho CRM | https://optimly.ai/brand/zoho-crm |
### Also Referenced By
- Kartra (https://optimly.ai/brand/kartra)
### Buyer Intent Signals
#### Problems this brand solves
- Spreadsheets and Manual Outreach: Managing customer data and communications via spreadsheets and manual email BCCs.
- Marketing Agencies: Hiring a marketing agency to manually run campaigns and update CRMs.
- Disconnected Point Solutions: Using a generic email tool like Mailchimp alongside a standalone spreadsheet.
#### Buyers search for
- best CRM for small business automation
- marketing automation software for solopreneurs
- lead capture tools for small service businesses
- free sales funnel builder
- automated follow up software for sales
- enterprise CRM comparisons
### Links
- Canonical page: https://optimly.ai/brand/keap-infusionsoft
- JSON endpoint: /brand/keap-infusionsoft.json
- LLMs.txt: /brand/keap-infusionsoft/llms.txt