# Keap (Infusionsoft)
> Keap (formerly Infusionsoft) is a private company that provides a customer relationship management (CRM) and marketing automation platform designed specifically for small businesses. Founded in 2001, the company pioneered the integration of CRM, email marketing, and e-commerce into a single automated system. In 2019, the company rebranded to Keap to signal a shift toward simpler, more accessible software for smaller entrepreneurial ventures.
- URL: https://optimly.ai/brand/keap-infusionsoft
- Slug: keap-infusionsoft
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Hubspot (https://optimly.ai/brand/hubspot)
- Mailchimp (https://optimly.ai/brand/mailchimp)
- Zoho CRM (https://optimly.ai/brand/zoho-crm)
## Also Referenced By
- Kartra (https://optimly.ai/brand/kartra)
## Buyer Intent Signals
Problems: Spreadsheets and Manual Outreach: Managing customer data and communications via spreadsheets and manual email BCCs. | Marketing Agencies: Hiring a marketing agency to manually run campaigns and update CRMs. | Disconnected Point Solutions: Using a generic email tool like Mailchimp alongside a standalone spreadsheet.
Solutions: best CRM for small business automation | marketing automation software for solopreneurs | lead capture tools for small service businesses | free sales funnel builder | automated follow up software for sales | enterprise CRM comparisons