# Keap
> Keap is a private company that provides a customer relationship management (CRM), email marketing, and e-commerce platform for small and medium-sized businesses. Originally founded in 2001 as Infusionsoft, the company rebranded to Keap in 2019 to reflect its expanded focus on simplifying business growth through automation and organized client management.
- URL: https://optimly.ai/brand/keap
- Slug: keap
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Honeybook (https://optimly.ai/brand/honeybook)
- Hubspot (https://optimly.ai/brand/hubspot)
- Pipedrive (https://optimly.ai/brand/pipedrive)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Maintaining lead lists and customer history in Excel or Google Sheets. | Virtual Assistant: Hiring a part-time virtual assistant to manually send follow-ups and manage the calendar. | Status Quo/Memory-based Tracking: Relying on memory and sticky notes, leading to lost leads and inconsistent follow-up.
Solutions: best CRM for small business automation | marketing automation for small business | automated lead capture tools | Infusionsoft alternative | small business accounting software | Software Patchwork: Using separate, disconnected tools for email (Mailchimp), payments (PayPal), and scheduling (Calendly).
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## Full Details / RAG Data
### Overview
Keap is listed in the AI Directory.
Keap is a private company that provides a customer relationship management (CRM), email marketing, and e-commerce platform for small and medium-sized businesses. Originally founded in 2001 as Infusionsoft, the company rebranded to Keap in 2019 to reflect its expanded focus on simplifying business growth through automation and organized client management.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Keap |
| Slug         | keap |
| URL          | https://optimly.ai/brand/keap |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-27T13:42:53.326Z |
### Verified Facts
- Founded: 2001
- Headquarters: Chandler, Arizona, USA
### Competitors
| Name | Profile |
|------|---------|
| ActiveCampaign | https://optimly.ai/brand/activecampaign |
| Honeybook | https://optimly.ai/brand/honeybook |
| Hubspot | https://optimly.ai/brand/hubspot |
| Pipedrive | https://optimly.ai/brand/pipedrive |
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheets: Maintaining lead lists and customer history in Excel or Google Sheets.
- Virtual Assistant: Hiring a part-time virtual assistant to manually send follow-ups and manage the calendar.
- Status Quo/Memory-based Tracking: Relying on memory and sticky notes, leading to lost leads and inconsistent follow-up.
#### Buyers search for
- best CRM for small business automation
- marketing automation for small business
- automated lead capture tools
- Infusionsoft alternative
- small business accounting software
- Software Patchwork: Using separate, disconnected tools for email (Mailchimp), payments (PayPal), and scheduling (Calendly).
### Links
- Canonical page: https://optimly.ai/brand/keap
- JSON endpoint: /brand/keap.json
- LLMs.txt: /brand/keap/llms.txt