# Keap
> Keap is a private company that provides a customer relationship management (CRM), email marketing, and e-commerce platform for small and medium-sized businesses. Originally founded in 2001 as Infusionsoft, the company rebranded to Keap in 2019 to reflect its expanded focus on simplifying business growth through automation and organized client management.
- URL: https://optimly.ai/brand/keap
- Slug: keap
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Honeybook (https://optimly.ai/brand/honeybook)
- Hubspot (https://optimly.ai/brand/hubspot)
- Pipedrive (https://optimly.ai/brand/pipedrive)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Maintaining lead lists and customer history in Excel or Google Sheets. | Virtual Assistant: Hiring a part-time virtual assistant to manually send follow-ups and manage the calendar. | Status Quo/Memory-based Tracking: Relying on memory and sticky notes, leading to lost leads and inconsistent follow-up.
Solutions: best CRM for small business automation | marketing automation for small business | automated lead capture tools | Infusionsoft alternative | small business accounting software | Software Patchwork: Using separate, disconnected tools for email (Mailchimp), payments (PayPal), and scheduling (Calendly).