{
  "slug": "kelme",
  "name": "kelme",
  "description": "Kelme is a Spanish brand specializing in sports apparel, footwear, and equipment, particularly known for football and futsal shoes, team kits, and sportswear. They also offer a range of casual footwear and clothing for men, women, and children.",
  "url": "https://optimly.ai/brand/kelme",
  "websiteUrl": "https://kelme.com/",
  "logoUrl": "https://logo.clearbit.com/kelme.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Athletic Footwear",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T11:13:00.958Z",
  "verifiedVitals": {
    "website": "https://kelme.com",
    "category": "Sports apparel and footwear",
    "what_it_does": "Kelme designs, manufactures, and sells sportswear, footwear, and team kits. They also engage in sponsorships with sports teams.",
    "primary_audience": "Athletes, sports teams, men, women, and children interested in sportswear and footwear.",
    "core_product": "Sports footwear (futsal and indoor football shoes), team kits, and general sportswear.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold at regular prices, often with discounts and sales."
    },
    "parent_ownership": null
  },
  "intentTags": {
    "problemIntents": [
      "Need high-performance footwear for futsal or indoor football",
      "Looking for durable and comfortable sports apparel",
      "Seeking official team kits or replica jerseys for football clubs",
      "Desire reliable grip, stability, and cushioning in athletic shoes",
      "Wanting stylish and comfortable casual sports sneakers"
    ],
    "solutionIntents": [
      "Futsal and indoor soccer shoe purchase",
      "Athletic apparel and sportswear shopping",
      "Team kit and merchandise acquisition for football fans",
      "Performance footwear evaluation focused on grip, stability, and cushioning",
      "Casual sports shoe buying"
    ],
    "evaluationIntents": [
      "Kelme futsal shoe reviews",
      "Kelme apparel quality comparison",
      "Kelme sizing guide for sportswear",
      "Best indoor soccer shoes for grip and stability",
      "Value of Kelme products for athletes and casual wearers"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788309795139
}