{"name":"Kenda Drive-In","domain":"kendadrivein.com","url":"https://optimly.ai/brand/kenda-drive-in","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Kenda Drive-In Theatre is a drive-in movie theatre in Marshall, Arkansas, offering movies under the stars, double features, concessions, and online food ordering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"description","label":"Description","shape":"text","content":"Opened in 1966, Kenda Drive-In Theatre is a local favorite that attracts local and out-of-town crowds. Guests can watch movies from their vehicles or outside under the stars, receive the movie audio through an FM signal or USB-charged radios, and purchase food and drinks at the concession stand or online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide an enjoyable drive-in movie experience with movies under the stars and great food at great prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://kendadrivein.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, family-friendly, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1966","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"107 Westwood Drive, Marshall, Arkansas 72650, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an outdoor movie entertainment experience with convenient on-site and online concession ordering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Drive-in movie screenings\nDouble-feature programming\nOutdoor movie viewing\nFM movie audio transmission\nUSB-charged retrofitted movie speakers\nOn-site concession service\nOnline concession ordering with pickup\nSpecial events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie admission\nMovie double features\nSandwiches and hotdogs\nNachos, chips, and Frito pies\nPopcorn and kettle corn\nSoft drinks, tea, and specialty beverages\nCandy, cotton candy, Dippin' Dots, and pickles\nMovie souvenir cups and popcorn buckets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Movie admission is $6 for ages 12 and up, $2 for ages 6–11, and free for children under 6. Concession prices vary by item; examples include popcorn from $1.00, soft drinks from $1.50, hamburgers at $3.75, and cheeseburgers at $4.00. Cash or check only; no cards are accepted.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Drive-in cinema and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local and out-of-town moviegoers, including families and guests seeking an outdoor movie experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families in and around Marshall, Arkansas, who want affordable drive-in movie entertainment and concessions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching a movie under the stars\nAttending a family double feature\nViewing movies from a vehicle or from lawn chairs and blankets\nOrdering concessions online for pickup\nPurchasing food and drinks at the walk-up concession window\nAttending special events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Affordable family entertainment\nOutdoor movie viewing\nConvenient concession pickup\nAccess to movie audio through a car or portable FM radio\nPet-friendly moviegoing experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kendadrivein.com","updated_at":"2026-11-07T06:31:21.887453+00:00"}]}],"last_refreshed_at":"2026-11-07T06:31:21.918103+00:00","last_changed_at":"2026-11-07T06:31:21.924817+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=750b0dd3-fb29-4d63-8d12-9cd0bd97461e"}