# Kindlinghq > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 23, 2026. > Kindling is an advocacy-led growth platform that enables businesses to recruit verified customers to create authentic content on public social media platforms like LinkedIn, X, and YouTube. It automates content tracking, performance measurement, and payouts to turn customers into a scalable growth channel, focusing on generating pipeline and awareness through authentic practitioner stories. - Business Profile: https://optimly.ai/brand/kindlinghq - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://kindlinghq.com/ - Logo: https://logo.clearbit.com/kindlinghq.com - Slug: kindlinghq - Brand Authority Index tier: Emerging - Category: Customer Advocacy Platforms - Last Analyzed: September 23, 2026