{
  "slug": "king-activision-blizzard",
  "name": "King-activision-blizzard",
  "description": "Activision Blizzard creates epic interactive gaming and entertainment experiences, immersing players in new worlds and building communities. They develop popular games like Candy Crush, Call of Duty, World of Warcraft, Overwatch, Hearthstone, and Diablo through their studios Activision, Blizzard Entertainment, and King Digital Entertainment.",
  "url": "https://optimly.ai/brand/king-activision-blizzard",
  "websiteUrl": "https://activisionblizzard.com/",
  "logoUrl": "https://logo.clearbit.com/activisionblizzard.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Video Game Publishers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:46.318Z",
  "verifiedVitals": {
    "website": "https://activisionblizzard.com",
    "category": "Video game holding company",
    "what_it_does": "Develops, publishes, and distributes interactive gaming and entertainment experiences, including video games and mobile games. The company also organizes esports events, licenses merchandise, and provides online services.",
    "primary_audience": "Gamers of all ages, spanning casual mobile players to hardcore PC and console gamers.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Activision Blizzard employs a diversified revenue model that includes game sales (physical and digital), in-game purchases (such as microtransactions, cosmetic items, and battle passes), subscription services (e.g., World of Warcraft), advertising, esports sponsorships and media rights, licensing fees, and merchandise."
    },
    "parent_ownership": "Microsoft, which completed its acquisition of Activision Blizzard in October 2023. Activision Blizzard operates as a subsidiary of Xbox, under Microsoft Gaming."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787466145705
}