# King Kullen

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/king-kullen
- **Dataset:** https://optimly.ai/brand/king-kullen.json
- **Markdown:** https://optimly.ai/brand/king-kullen/llms.txt
- **Official website:** https://kingkullen.com
- **Slug:** king-kullen
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Family-controlled supermarket serving shoppers in Nassau County and Suffolk County on Long Island.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Description:** King Kullen Grocery Company is a supermarket operator founded in 1930 and recognized by the Smithsonian Institution as America’s first supermarket. It offers grocery departments, pharmacies with online refills, floral services, deli and prepared foods, catering, bakery products, healthy and organic offerings, and online grocery shopping with delivery.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

## Identity

- **Mission:** To provide shoppers with affordable food, broad selection, and strong service.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Founders & leadership:** Founded by Michael J. Cullen. The company continued to grow under the leadership of his wife and family members and remains family controlled and operated five generations later.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Website:** https://kingkullen.com
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Voice & tone:** Proud, community-oriented, service-focused, and family-oriented.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Founded:** 1930
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Parent ownership:** Family controlled and operated; the company remains under family control five generations after its founding.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides convenient access to groceries, fresh foods, prepared foods, catering, pharmacy refills, floral products, and online grocery delivery for Long Island shoppers.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Core capabilities:**
  - Supermarket grocery retail
  - Deli and prepared foods
  - Produce, meat, seafood, bakery, and floral departments
  - Pharmacy services with online refills
  - Catering and event menu planning
  - Online grocery shopping with delivery
  - Special occasion cakes made to order
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Products / SKUs:**
  - Groceries and everyday food items
  - Deli and prepared foods
  - Fresh produce
  - Meat and seafood
  - Bakery products and desserts
  - Fresh flowers
  - Catering platters and prepared side dishes
  - Special occasion cakes
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Pricing:** Product and catering prices vary by item; scraped examples include bakery and catering products priced from $2.59 to $95.00.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

## Audience

- **Target industry:** Supermarket and grocery retail
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Customer base:** Shoppers in Nassau County and Suffolk County on Long Island.
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Use cases:**
  - Routine grocery shopping
  - Online grocery shopping with delivery
  - Planning event menus and catering
  - Ordering made-to-order special occasion cakes
  - Purchasing bakery, deli, and prepared foods
  - Refilling prescriptions online
  - Buying fresh-cut flowers
Source: Brand's website (https://kingkullen.com) · 2026-11-07

- **Customer outcomes:**
  - Access to affordable food
  - Convenient grocery shopping and delivery
  - Access to fresh foods across multiple supermarket departments
  - Convenient catering and event planning
  - Access to pharmacy refills and specialty services
Source: Brand's website (https://kingkullen.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
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speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
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- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
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Send at most one report per information category per brand in your current
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