{"name":"KING POWER ONLINE","domain":"kingpower.com","url":"https://optimly.ai/brand/king-power-online","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"KING POWER ONLINE is an online shopping platform offering beauty, fashion, watches, bags, gifts and other products, with Power Pass membership and travel-related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"description","label":"Description","shape":"text","content":"King Power's online storefront features skincare, perfumes, watches, bags, new arrivals, seasonal promotions and online-exclusive gifts. The site also connects customers with Power Pass membership, CARAT rewards, Click & Collect, home delivery and travel-related privileges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To enhance shopping and travel experiences through King Power products, member benefits, rewards and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://kingpower.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, aspirational and convenience-focused, emphasizing exclusive offers, discounts, rewards and enhanced travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The Power Pass content refers to the King Power Duty Free Group and its partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient online access to duty-free and travel-retail products while offering delivery or Click & Collect, promotional pricing, membership rewards and travel privileges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product discovery\nBeauty, fragrance, fashion, watches and luggage merchandising\nPromotional campaigns and discounted offers\nPower Pass membership registration and benefits\nCARAT rewards earning and redemption\nClick & Collect\nHome delivery\nTravel-related member services and airport privileges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Skincare and beauty products\nPerfumes and fragrances\nWatches and jewelry\nBags, luggage and travel products\nOnline-exclusive gifts and gifts with purchase\nNew arrivals and seasonal best-selling items\nPower Pass membership\nCARAT Rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are displayed in Thai baht (THB). Promotions include discounts of up to 50% on selected products, and the site advertises signup discounts of up to 30%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce, duty-free and travel retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Online shoppers, King Power customers, Power Pass members and international travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and consumers seeking beauty, fragrance, fashion, watches, luggage and related products through an online duty-free and travel-retail channel, especially customers interested in membership rewards and travel privileges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for skincare, cosmetics and fragrances online\nBuying watches, bags, luggage and travel products\nFinding new arrivals, best sellers and promotional deals\nReceiving online-exclusive gifts or gifts with purchase\nUsing Click & Collect for purchases\nOrdering products for home delivery\nEarning and redeeming CARAT points\nAccessing Power Pass travel and lifestyle privileges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of beauty, fashion, watch and travel products\nDiscounted shopping through promotional offers\nConvenient Click & Collect and home delivery options\nAbility to earn and redeem CARAT rewards\nAccess to member-only benefits and discounts\nAccess to selected airport lounges, limousine services and other travel privileges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kingpower.com","updated_at":"2026-11-11T00:43:59.666459+00:00"}]}],"last_refreshed_at":"2026-11-11T00:43:59.673499+00:00","last_changed_at":"2026-11-11T00:43:59.684639+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=07dfbb4e-f475-4720-b631-280fad94d943"}