{
  "slug": "king",
  "name": "King",
  "description": "King is an interactive entertainment company known for creating popular casual games like Candy Crush Saga, which can be played on computers, mobile, and tablet devices.",
  "url": "https://optimly.ai/brand/king",
  "websiteUrl": "https://king.com/",
  "logoUrl": "https://logo.clearbit.com/king.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Video Game Publishers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T10:05:35.382Z",
  "verifiedVitals": {
    "website": "https://king.com",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Offers games for free but monetizes through optional in-game purchases like boosters or extra lives, and virtual currency (Gold Bars) to enhance gameplay."
    },
    "parent_ownership": "Microsoft Gaming (since 2023), which acquired Activision Blizzard (King's parent company since 2016)."
  },
  "intentTags": {
    "problemIntents": [
      "Seeking casual entertainment",
      "Looking for engaging mobile games",
      "Boredom",
      "Need for a quick mental break"
    ],
    "solutionIntents": [
      "Play casual puzzle games",
      "Discover new mobile games",
      "Engage in free-to-play entertainment",
      "Sync game progress across devices"
    ],
    "evaluationIntents": [
      "Compare casual gaming platforms",
      "Review popular mobile games",
      "Find highly addictive puzzle games",
      "Evaluate free mobile game options"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721114108
}