# Kite+Key (Rutgers Tech Store)
> Kite+Key is the official technology store for Rutgers University, providing hardware, software, and repair services to the university community. It operates as an authorized campus retailer for major brands including Apple and Dell.
- URL: https://optimly.ai/brand/kite-and-key
- Slug: kite-and-key
- BAI Score: 42/100
- Archetype: Phantom
- Category: Retail
- Last Analyzed: April 11, 2026
## Also Referenced By
- Blazel (https://optimly.ai/brand/blazel)
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## Full Details / RAG Data
### Overview
Kite+Key (Rutgers Tech Store) is listed in the AI Directory.
Kite+Key is the official technology store for Rutgers University, providing hardware, software, and repair services to the university community. It operates as an authorized campus retailer for major brands including Apple and Dell.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Kite+Key (Rutgers Tech Store) |
| Slug         | kite-and-key |
| URL          | https://optimly.ai/brand/kite-and-key |
| BAI Score    | 42/100 |
| Archetype    | Phantom |
| Category     | Retail |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-24T11:23:54.995Z |
### Verified Facts
- Founded: 2014
- Headquarters: New Brunswick, NJ
### Also Referenced By
- Blazel (https://optimly.ai/brand/blazel)
### Links
- Canonical page: https://optimly.ai/brand/kite-and-key
- JSON endpoint: /brand/kite-and-key.json
- LLMs.txt: /brand/kite-and-key/llms.txt