{
  "slug": "knock",
  "name": "Knock",
  "description": "Knock is a platform for agentic customer engagement, enabling companies to build, manage, and ship product, marketing, and transactional messaging across multiple channels with AI-native tooling. It unifies real-time data to trigger personalized workflows and provides robust developer-friendly tools for integration and control.",
  "url": "https://optimly.ai/brand/knock",
  "websiteUrl": "https://knock.app/",
  "logoUrl": "https://logo.clearbit.com/knock.app",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Omnichannel Customer Messaging Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-23T22:11:19.107Z",
  "verifiedVitals": {
    "website": "https://knock.app",
    "category": "Notification Infrastructure Software",
    "what_it_does": "Knock is a platform that provides AI-native tooling, APIs, and components for developers and agents to build, manage, and ship customer engagement and notifications across multiple channels, including email, SMS, push, chat, and in-app. It enables the creation of complex messaging journeys, unifies and activates data for relevant messaging, and offers features for workflow management, broadcasts, and in-app guides.",
    "primary_audience": "The primary audience for Knock includes developers, agents, and engineering, product, and growth teams. It is also designed to enable non-engineers to edit copy and targeting.",
    "core_product": "The core product is a customer engagement and product messaging platform that provides notification infrastructure, workflows, and AI-native tooling to build, manage, and ship multi-channel messaging experiences (email, SMS, push, chat, in-app).",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Knock offers a freemium model with a 'Developer' (free) plan, a 'Starter' plan, and an 'Enterprise' plan. The Developer plan includes up to 10,000 notifications per month. The Starter plan costs $250 per month for 50,000 notifications, with additional messages billed at $0.005 each. It also includes prepaid usage for 'guide active users' and 'AI agent credits', with additional usage billed at $0.05 per user and $0.01 per credit, respectively. The Enterprise plan offers custom pricing based on volume, monthly notified users, and includes features like SAML SSO, SCIM, custom roles, HIPAA compliance, and 90-day log retention."
    },
    "parent_ownership": "Knock is a privately held, venture capital-backed company. Craft Ventures led a $12 million Series A funding round in February 2024.",
    "named_competitors": [
      "Courier",
      "Novu",
      "Pingram",
      "SuprSend",
      "OneSignal",
      "MoEngage",
      "Customer.io",
      "CleverTap",
      "Twilio SendGrid Email API",
      "Iterable",
      "ActiveCampaign",
      "Appcues",
      "Braze",
      "Brevo",
      "Chameleon",
      "Fyno",
      "HubSpot",
      "Inflection",
      "Intercom",
      "Klaviyo",
      "Loops",
      "Mailchimp",
      "Marketo",
      "Pendo",
      "UserPilot",
      "Vero",
      "Engagespot",
      "DevCycle"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty managing multi-channel customer messaging",
      "Lack of control, speed, or collaboration in messaging workflows",
      "Inability to personalize messages based on real-time user data",
      "Manual email creation and lack of dynamic templates",
      "Absence of user-first controls (preference centers, send windows)",
      "Challenges with in-app messaging customization and editing by non-engineers",
      "Inefficient data ingestion and segmentation for messaging",
      "Complexities in debugging, deploying, and version controlling messaging systems",
      "Concerns about messaging infrastructure reliability, scalability, and security"
    ],
    "solutionIntents": [
      "Seeking a unified platform for customer engagement and messaging",
      "Looking for AI-native tooling for messaging and workflow automation",
      "Desiring automated, intelligent messaging journeys",
      "Need for multi-channel communication (email, SMS, push, chat, in-app)",
      "Wanting personalized and dynamic messaging capabilities",
      "Tools for non-engineers to manage messaging content and targeting",
      "Developer-friendly messaging APIs, SDKs, and CLI tools",
      "Robust and scalable messaging infrastructure",
      "Improving observability and version control for messaging systems",
      "Seeking compliance (HIPAA, SOC2, GDPR, CCPA) for messaging platforms"
    ],
    "evaluationIntents": [
      "Comparing customer engagement platforms",
      "Evaluating AI capabilities in messaging tools",
      "Assessing multi-channel communication solutions",
      "Reviewing developer-friendly messaging infrastructure",
      "Looking for integrations with data warehouses, CDPs, and reverse ETL tools",
      "Checking for compliance and security features in messaging platforms",
      "Researching case studies and customer success stories (e.g., Vercel, Webflow, Medium)",
      "Assessing uptime guarantees and scalability for high-volume messaging"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790400206226
}