{
  "slug": "kobalt-lowes-house-brand",
  "name": "kobalt-lowes-house-brand",
  "description": "Kobalt provides a wide selection of quality tools, including power tools, outdoor power equipment, hand tools, automotive tools, plumbing tools, electrical tools, and storage solutions, designed to help complete any task for home improvement, outdoor maintenance, and professional use.",
  "url": "https://optimly.ai/brand/kobalt-lowes-house-brand",
  "websiteUrl": "https://lowes.com/",
  "logoUrl": "https://logo.clearbit.com/lowes.com",
  "baiScore": 66.4,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Home Improvement Tools",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T10:45:05.745Z",
  "verifiedVitals": {
    "website": "https://lowes.com",
    "category": "Tools and Outdoor Power Equipment",
    "what_it_does": "Kobalt provides a wide selection of tools, including power tools, outdoor power equipment, hand tools, automotive tools, storage and organization solutions, plumbing tools, and electrical tools, along with various battery platforms.",
    "primary_audience": "Individuals and professionals seeking tools for various tasks and projects.",
    "core_product": "Power tools, outdoor power equipment, and hand tools, supported by various battery platforms (24-volt MAX, 40-volt MAX, and 80-volt MAX).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are purchased individually, with prices and promotions subject to change."
    },
    "parent_ownership": "Lowe's"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790205159096
}