{
  "slug": "kohls",
  "name": "Kohl's",
  "description": "Kohl's is a leading American omnichannel retailer with more than 1,100 stores in 49 states. The company focuses on providing amazing value in apparel, home, and beauty, characterized by its strategic partnership with Sephora and its industry-leading loyalty program, Kohl's Cash.",
  "url": "https://optimly.ai/brand/kohls",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Retail",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "target",
      "name": "Target"
    },
    {
      "slug": "walmart",
      "name": "Walmart"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T04:48:25.886+00:00",
  "verifiedVitals": {
    "website": "www.kohls.com",
    "founded": "1962",
    "headquarters": "Menomonee Falls, Wisconsin, USA",
    "pricing_model": "High-Low Pricing (Frequent Sales/Coupons)",
    "core_products": "Apparel, Footwear, Accessories, Home Goods, Beauty Products.",
    "key_differentiator": "A high-convenience, value-driven retail model powered by a unique loyalty currency (Kohl's Cash) and a nationwide Amazon return service.",
    "target_markets": "Middle-income families, suburban homeowners, value-conscious shoppers.",
    "employee_count": "~90,000",
    "funding_stage": "Public (NYSE: KSS)",
    "subcategory": "Department Store Chain"
  },
  "intentTags": null,
  "timestamp": 1777734237793
}