# Kohl's
> Kohl's is a leading American omnichannel retailer with more than 1,100 stores in 49 states. The company focuses on providing amazing value in apparel, home, and beauty, characterized by its strategic partnership with Sephora and its industry-leading loyalty program, Kohl's Cash.
- URL: https://optimly.ai/brand/kohls
- Slug: kohls
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail
- Last Analyzed: April 10, 2026
## Competitors
- Target (https://optimly.ai/brand/target)
- Walmart (https://optimly.ai/brand/walmart)