{"name":"Konga Nigeria","domain":"konga.com","url":"https://optimly.ai/brand/konga-nigeria","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nigerian commerce company operating an online marketplace and retail channel connecting buyers, sellers, and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"description","label":"Description","shape":"text","content":"Konga is a Nigerian commerce and retail company offering products across categories including computers and accessories, phones and tablets, electronics, fashion, home and kitchen, baby products, toys, beauty, health, and personal care. The Group also operates related businesses including payments, logistics, travel, groceries, health, corporate sales, and media.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create a trusted and vibrant retail ecosystem that facilitates trade across Africa—connecting millions of buyers and sellers while empowering everyone to grow, thrive, and succeed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Executive leadership includes Prince Nnamdi Ekeh (Group CEO), Dave Omoregie (Group COO), and Okezie Akaniro (SVP, Konga Logistics, Konga Travels and Tours, and Corporate Sales). The board is chaired by Leonard Nnamdi Stanley Ekeh.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://konga.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-centric, promotional, commercial, and trust-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"July 2012","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Konga helps buyers access products and transact from anywhere, while helping sellers and businesses reach markets, overcome market-access barriers, and grow their businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online marketplace connecting buyers and sellers\nRetail sales through strategically located stores across Nigeria\nProduct discovery, ordering, and checkout\nPayment services through KongaPay\nLogistics and delivery through Kxpress Logistics\nSame-day delivery through KongaNow for eligible products\nBusiness and corporate sales\nTravel and tours services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Konga online marketplace\nKongaPay\nKxpress Logistics\nKongaNow\nKonga Travel\nKonga Corporate\nKonga Health\nKonga Groceries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item and seller; prices are displayed on product listings. Bulk-purchase enquiries are supported.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce, retail, and commerce services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, registered merchants, sellers, and businesses in Nigeria and across Africa.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Buyers seeking products through online or retail channels, and sellers or businesses seeking market access, commerce infrastructure, logistics, and growth opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying consumer products online\nSelling products through an online marketplace\nAccessing electronics, fashion, home, beauty, health, grocery, and other retail categories\nMaking payments through KongaPay\nReceiving products through standard or eligible same-day delivery\nUsing retail stores for shopping and collection\nBulk purchasing\nGrowing a business through access to buyers and commerce services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to best-priced products\nAbility to transact from anywhere\nConnected buyers and sellers\nImproved access to markets\nBusiness growth and easier selling\nProduct delivery through online and retail channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konga.com","updated_at":"2026-11-07T06:54:58.145621+00:00"}]}],"last_refreshed_at":"2026-11-07T06:54:58.159008+00:00","last_changed_at":"2026-11-07T06:54:58.170153+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d94e8fbc-032c-4923-a12f-00b84e13c208"}