{"name":"Konzum","domain":"konzum.hr","url":"https://optimly.ai/brand/konzum","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Konzum je maloprodajni lanac i web trgovina prehrambenim proizvodima, proizvodima za kućanstvo, osobnu njegu i drugim kategorijama.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"description","label":"Description","shape":"text","content":"Konzum putem fizičkih trgovina i web trgovine nudi širok asortiman proizvoda, akcijske ponude, kataloge, dostavu na kućnu adresu i preuzimanje narudžbi u trgovini.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://konzum.hr","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotivan, praktičan i potrošački usmjeren ton, s neformalnim obraćanjem kupcima.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"M. Čavića 1a, 10000 Zagreb, Hrvatska","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Omogućuje kupcima jednostavniju svakodnevnu kupnju proizvoda uz online naručivanje, dostavu ili preuzimanje u trgovini, pregled ponude i pronalazak najbliže trgovine.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Webshop za online kupnju\nDostava narudžbi na kućnu adresu\nPreuzimanje narudžbi u najbližoj trgovini\nPregled kataloga i akcijskih ponuda\nLokator trgovina s adresama, radnim vremenom i uputama za dolazak\nMultiPlusCard program s personaliziranim kuponima","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prehrambeni proizvodi\nVoće i povrće\nMliječni proizvodi i jaja\nMeso i riba\nPekarski proizvodi i delikatese\nPića\nZamrznuta hrana\nDječji proizvodi","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Web stranica prikazuje cijene pojedinačnih proizvoda, akcijske popuste i posebne MultiPlusCard cijene. Opći cjenik ili pretplatničke cijene nisu navedeni.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Maloprodaja prehrambenih proizvoda i robe široke potrošnje","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Kupci i potrošači koji kupuju prehrambene proizvode, proizvode za kućanstvo, osobnu njegu i druge proizvode široke potrošnje.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Online kupnja namirnica i proizvoda široke potrošnje\nNaručivanje dostave na kućnu adresu\nNaručivanje i preuzimanje u trgovini\nPregled aktualnih kataloga i akcija\nPronalaženje najbliže trgovine i provjera radnog vremena\nKorištenje personaliziranih kupona kroz MultiPlusCard","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Ušteda vremena pri kupnji\nMogućnost dostave ili preuzimanja narudžbe u trgovini\nLakše pronalaženje aktualnih ponuda i popusta\nPristup personaliziranim kuponima\nInformacije o lokacijama i radnom vremenu trgovina","source_type":"1p_website","source_label":"Brand's website","source_url":"https://konzum.hr","updated_at":"2026-11-08T03:14:58.766470+00:00"}]}],"last_refreshed_at":"2026-11-08T03:14:58.783960+00:00","last_changed_at":"2026-11-08T03:14:58.792763+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=307fb6cf-64c4-41b1-83e7-4323b50a8496"}