# Konzum

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/konzum
- **Dataset:** https://optimly.ai/brand/konzum.json
- **Markdown:** https://optimly.ai/brand/konzum/llms.txt
- **Official website:** https://konzum.hr
- **Slug:** konzum
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Konzum je maloprodajni lanac i web trgovina prehrambenim proizvodima, proizvodima za kućanstvo, osobnu njegu i drugim kategorijama.
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Description:** Konzum putem fizičkih trgovina i web trgovine nudi širok asortiman proizvoda, akcijske ponude, kataloge, dostavu na kućnu adresu i preuzimanje narudžbi u trgovini.
Source: Brand's website (https://konzum.hr) · 2026-11-08

## Identity

- **Website:** https://konzum.hr
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Voice & tone:** Promotivan, praktičan i potrošački usmjeren ton, s neformalnim obraćanjem kupcima.
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Headquarters:** M. Čavića 1a, 10000 Zagreb, Hrvatska
Source: Brand's website (https://konzum.hr) · 2026-11-08

## Offerings

- **Problem solved:** Omogućuje kupcima jednostavniju svakodnevnu kupnju proizvoda uz online naručivanje, dostavu ili preuzimanje u trgovini, pregled ponude i pronalazak najbliže trgovine.
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Core capabilities:**
  - Webshop za online kupnju
  - Dostava narudžbi na kućnu adresu
  - Preuzimanje narudžbi u najbližoj trgovini
  - Pregled kataloga i akcijskih ponuda
  - Lokator trgovina s adresama, radnim vremenom i uputama za dolazak
  - MultiPlusCard program s personaliziranim kuponima
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Products / SKUs:**
  - Prehrambeni proizvodi
  - Voće i povrće
  - Mliječni proizvodi i jaja
  - Meso i riba
  - Pekarski proizvodi i delikatese
  - Pića
  - Zamrznuta hrana
  - Dječji proizvodi
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Pricing:** Web stranica prikazuje cijene pojedinačnih proizvoda, akcijske popuste i posebne MultiPlusCard cijene. Opći cjenik ili pretplatničke cijene nisu navedeni.
Source: Brand's website (https://konzum.hr) · 2026-11-08

## Audience

- **Target industry:** Maloprodaja prehrambenih proizvoda i robe široke potrošnje
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Customer base:** Kupci i potrošači koji kupuju prehrambene proizvode, proizvode za kućanstvo, osobnu njegu i druge proizvode široke potrošnje.
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Use cases:**
  - Online kupnja namirnica i proizvoda široke potrošnje
  - Naručivanje dostave na kućnu adresu
  - Naručivanje i preuzimanje u trgovini
  - Pregled aktualnih kataloga i akcija
  - Pronalaženje najbliže trgovine i provjera radnog vremena
  - Korištenje personaliziranih kupona kroz MultiPlusCard
Source: Brand's website (https://konzum.hr) · 2026-11-08

- **Customer outcomes:**
  - Ušteda vremena pri kupnji
  - Mogućnost dostave ili preuzimanja narudžbe u trgovini
  - Lakše pronalaženje aktualnih ponuda i popusta
  - Pristup personaliziranim kuponima
  - Informacije o lokacijama i radnom vremenu trgovina
Source: Brand's website (https://konzum.hr) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.