{"name":"Kopp","domain":"kopp-verlag.de","url":"https://optimly.ai/brand/kopp","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Kopp Verlag is an independent German media and e-commerce company operating an online shop with books, magazines, supplements, food, household goods, outdoor and survival products, and more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"description","label":"Description","shape":"text","content":"Kopp Verlag e.K. is a Rottenburg-based mail-order bookseller that has developed from a traditional publishing house into a media and e-commerce company. It combines publishing with a broad online retail assortment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To open up new perspectives, reveal connections, and provide a view behind the mainstream while continuously developing its company and product range.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jochen Kopp, business owner and managing director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://kopp-verlag.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Independent, contrarian, direct, questioning, and focused on perspectives outside the mainstream.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Over 30 years of experience; an exact founding year is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Bertha-Benz-Str. 10, 72108 Rottenburg am Neckar, Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent company, legally operated as Kopp Verlag e.K.; owned by Jochen Kopp.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to books, media, and products that Kopp says are overlooked or ignored by mainstream outlets, alongside everyday, wellbeing, household, and preparedness goods through an online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publishing and selling books and magazines\nOnline retail and mail-order commerce\nProduct sourcing and merchandising across multiple categories\nE-commerce operations through its own online shop\nMarketplace sales through Amazon, eBay, and other platforms\nNewsletter and online marketing\nDistribution of supplements, food, household, outdoor, and survival products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books\nMagazines\nNutritional supplements\nFood and groceries\nDrugstore and household products\nOutdoor and survival products\nHouse and garden products\nMobile phones and communication products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item. The shop supports payment by invoice, offers free shipping in Europe, provides a 30-day return period, and has no minimum order value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Media, publishing, e-commerce, mail-order retail, bookselling, and consumer goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and readers shopping for books, magazines, supplements, food, household goods, outdoor and survival products, and related merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"German-speaking consumers seeking books and media with non-mainstream or alternative perspectives, as well as customers interested in wellbeing, preparedness, household, outdoor, and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering and purchasing books and magazines\nBuying nutritional supplements and wellbeing products\nShopping for household, food, and drugstore products\nPreparing for emergencies and outdoor activities\nPurchasing returned or defective-copy book packages at reduced prices\nOrdering products online with invoice payment and European shipping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad assortment spanning media, wellbeing, household, outdoor, and survival categories\nAbility to discover books and perspectives described as overlooked or ignored by the mainstream\nConvenient online ordering with invoice payment\nFree shipping in Europe and a 30-day return period\nAccess to discounted returned or defective-copy book packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kopp-verlag.de","updated_at":"2026-11-07T05:31:38.681649+00:00"}]}],"last_refreshed_at":"2026-11-07T05:31:38.687915+00:00","last_changed_at":"2026-11-07T05:31:38.694976+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=690c2b92-eb54-4e99-83be-4b67a1b3ad92"}