{
  "slug": "korissa",
  "name": "KORISSA",
  "description": "KORISSA is a sustainable lifestyle brand based in New York that specializes in environmentally friendly home decor and accessories. The company partners with artisans in Bangladesh to produce handmade, fair-trade goods, primarily utilizing natural materials like jute and seagrass. KORISSA emphasizes social impact and modern design, bridging traditional craftsmanship with contemporary aesthetic needs.",
  "url": "https://optimly.ai/brand/korissa",
  "logoUrl": "",
  "baiScore": 52,
  "archetype": "Challenger",
  "category": "Consumer Goods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T07:15:00.6+00:00",
  "verifiedVitals": {
    "website": "korissa.co",
    "founded": "Circa 2017",
    "headquarters": "New York, NY",
    "pricing_model": "One-time purchase / Wholesale",
    "core_products": "Handmade jute baskets, bags, kitchenware, and textiles.",
    "key_differentiator": "Combines traditional Bangladeshi jute-weaving techniques with a modern, New York-curated minimalist aesthetic.",
    "target_markets": "Eco-conscious homeowners, interior designers, and boutique retailers.",
    "employee_count": "1-10",
    "funding_stage": "Privately Held / Bootstrapped",
    "subcategory": "Sustainable Home Decor"
  },
  "intentTags": null,
  "timestamp": 1778224596993
}