{"name":"KORITE","domain":"korite.com","url":"https://optimly.ai/brand/korite","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"KORITE is a 100% Canadian-owned and operated mine-to-market company specializing in ethically mined Canadian Ammolite jewellery, gemstones, and rare Ammonite fossils.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"description","label":"Description","shape":"text","content":"KORITE creates handcrafted Canadian Ammolite jewellery and collectible products, sourcing and ethically mining Ammolite in Alberta and refining it through skilled artisan craftsmanship. Its offerings include jewellery, loose gemstones, hand specimens, Ammonite fossils, sculpture, and artwork.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To share the rarity and beauty of Canadian Ammolite with the world through ethically mined, sustainably produced, handcrafted jewellery and collectible products, while respecting nature, heritage, and innovation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://korite.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Luxurious, evocative, heritage-focused, adventurous, educational, and sustainability-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1979","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Calgary, Alberta, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"100% Canadian owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides distinctive luxury jewellery and collectible natural-history pieces for people seeking rare, colourful, Canadian-made products with provenance, craftsmanship, and lasting significance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ethical Ammolite mining in Alberta, Canada\nMine-to-market Ammolite production\nHand selection and polishing of Ammolite\nHandcrafted jewellery production by skilled artisans\nCreation of Ammolite gemstones, fossils, home products, and collectibles\nDesign and production of jewellery using gold, silver, titanium, and other metals\nCuration and sale of Canadian Ammonite fossils, hand specimens, sculpture, and artwork","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Canadian Ammolite jewellery\nAmmolite rings\nAmmolite earrings\nAmmolite pendants and necklaces\nAmmolite bracelets\nMen's Ammolite jewellery\nAmmolite gemstones\nAmmolite hand specimens","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices are listed per product and vary by item, materials, gemstone grade, and collectible status. The site includes gift collections under $500, $1,000, and $2,000, as well as higher-priced Ammonite collectibles and luxury jewellery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury jewellery, gemstones, fossils, collectibles, and natural-history products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Jewellery shoppers, gift buyers, collectors, enthusiasts, designers, fashionable consumers, lovers of colour, and fine collectors worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and collectors seeking rare Canadian Ammolite jewellery, gemstones, and Ammonite fossils with ethical sourcing, Canadian provenance, artisan craftsmanship, and luxury appeal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday wear\nLuxury and statement jewellery\nWedding, anniversary, birthday, and milestone gifts\nCollecting rare gemstones and fossils\nInterior display and natural-history collecting\nPurchasing distinctive Canadian heritage products\nTrade and design sourcing for jewellery professionals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Own distinctive jewellery featuring one of the world's rarest gemstones\nAccess ethically mined and handcrafted Canadian products\nAcquire unique Ammolite gemstones, fossils, and collectibles\nCelebrate occasions with meaningful luxury gifts\nCollect pieces connected to Canadian geological history and heritage\nReceive jewellery backed by a Conditional Lifetime Guarantee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://korite.com","updated_at":"2026-11-08T02:54:05.146911+00:00"}]}],"last_refreshed_at":"2026-11-08T02:54:05.155992+00:00","last_changed_at":"2026-11-08T02:54:05.163154+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3e1bfc65-5de8-48a5-81e5-a7938aa20d4e"}