{"name":"Koryo Tours","domain":"koryogroup.com","url":"https://optimly.ai/brand/koryo-tours","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Koryo Tours is a specialist travel company offering tours to North Korea and other unusual, remote destinations worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"description","label":"Description","shape":"text","content":"Koryo Tours facilitates responsible tourism to isolated and less-understood countries through group and private tours, cultural and sporting exchanges, travel guides, and related engagement projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To facilitate responsible tourism to the world’s most isolated and least understood countries while encouraging people-to-people engagement through travel, culture, sport and humanitarian projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Nick Bonner — Founder, Director, and Tour Leader; Simon Cockerell — General Manager and Tour Leader; Zoe — International Tours Manager, Marketing Manager, and Tour Leader; Greg — Beijing Office Head, Korea Tour Manager, and Tour Leader; Rich Beal — International Tour Manager and Tour Leader.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://koryogroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Expert, adventurous, informative, responsible, and focused on unusual destinations and authentic engagement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1993","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Beijing, China","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Koryo Tours arranges and manages travel to remote, unusual, or difficult-to-organise destinations, handling travel arrangements and logistics while prioritising traveler safety and providing expert local knowledge.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Responsible tourism facilitation\nGroup and private tour planning\nTravel arrangements and logistics for remote destinations\nExpert tour leadership and destination knowledge\nAccess to destinations through long-running local partnerships\nPre-tour briefings for DPRK travelers\nCultural, sporting, and film exchanges\nHumanitarian and cultural-engagement projects","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"North Korea (DPRK) group tours\nNorth Korea private tours\nInternational tours across Asia, Central Asia, the Middle East, Africa, and worldwide destinations\nPyongyang Marathon tours\nCultural engagement projects\nSporting exchanges\nFilm projects and engagement\nTravel guides","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by tour. The Five Stans Tour is listed from 5,700 USD per person.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers and tourists seeking guided experiences in North Korea and other unusual, remote, or less-understood destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adventurous travelers interested in unusual destinations, responsible tourism, cultural exchange, remote travel, and expert-led group or private tours.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Organizing a guided trip to North Korea\nBooking group or private tours in remote international destinations\nJoining the Pyongyang Marathon\nExploring Central Asia through multi-country itineraries\nParticipating in cultural, sporting, or film exchanges\nAccessing expert travel information through destination guides","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to unusual destinations and areas that may be difficult to arrange independently\nPlanned transportation and travel logistics\nExpert-led and safety-focused travel experiences\nPre-tour preparation and destination briefings\nOpportunities for people-to-people engagement through travel, culture, and sport","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koryogroup.com","updated_at":"2026-11-08T02:14:34.103084+00:00"}]}],"last_refreshed_at":"2026-11-08T02:14:34.111194+00:00","last_changed_at":"2026-11-08T02:14:34.118642+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2f4e6bf1-8fbe-4c25-9b8c-42445e5bc0fa"}