{
  "slug": "krakdk-eniro",
  "name": "krakdk-eniro",
  "description": "Krak connects users with local businesses and services, providing a comprehensive online directory with search functionalities, opening hours, maps, and contact information. It also offers digital marketing solutions to businesses for enhanced online visibility through its partner, Robin.",
  "url": "https://optimly.ai/brand/krakdk-eniro",
  "websiteUrl": "https://krak.dk/",
  "logoUrl": "https://logo.clearbit.com/krak.dk",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Directory Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:13.722Z",
  "verifiedVitals": {
    "website": "https://krak.dk",
    "category": "Local Business Directory & Digital Marketing Agency",
    "what_it_does": "Krak connects users with local businesses and services, allowing them to explore restaurants, shops, and various service providers like electricians or plumbers, complete with opening hours, maps, and contact details. It also assists small and medium-sized businesses with digital marketing, including website creation, SEO, Google Ads, and Facebook advertising, to enhance their online visibility.",
    "primary_audience": "Individuals seeking local businesses and services; small and medium-sized business owners looking for digital marketing and increased online visibility.",
    "core_product": "An online directory and search platform for local businesses and services (krak.dk and degulesider.dk), and digital marketing services for businesses.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Free for users searching for businesses; subscription or custom pricing for businesses utilizing digital marketing services and enhanced visibility."
    },
    "parent_ownership": "Eniro.",
    "named_competitors": [
      "proff.dk",
      "180.dk",
      "cvrapi.dk",
      "118.dk",
      "telefinder.dk",
      "selskabsinfo.dk",
      "dk.linkedin.com",
      "edc.dk",
      "Rocket Clicks",
      "Assertive Media",
      "JumpFly",
      "Broadplace"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788062588347
}