{"name":"kranky","domain":"kranky.net","url":"https://optimly.ai/brand/kranky","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Music label releasing recordings by a roster of artists and offering them through mail order.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"description","label":"Description","shape":"text","content":"kranky releases music from artists including Grouper, Tim Hecker, Jessica Bailiff, Charalambides, Low, and Stars of the Lid. Its catalog is available through Bandcamp and international mail-order distributors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To release music that fits kranky's specific aesthetic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://kranky.net","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informal, concise, lowercase, and aesthetically selective.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps artists distribute music and helps listeners discover and purchase experimental and ambient-oriented recordings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Music label and artist roster management\nRelease of digital, CD, and vinyl recordings\nMail-order sales through Bandcamp and international distributors\nArtist videos and music media\nDemo submission review","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Digital music releases\nCompact discs\nVinyl records\nArtist videos\nFree music downloads","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music recording and distribution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music listeners and artists seeking release opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Artists whose work aligns with kranky's specific aesthetic, and listeners of experimental, ambient, post-rock, and related music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchase or stream music through Bandcamp\nOrder releases through international mail-order distributors\nWatch videos from Kranky artists\nDownload offered free music\nSubmit music demos for consideration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to digital, CD, and vinyl music releases\nDiscovery of music from Kranky artists\nOpportunities for artists to submit music for label consideration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kranky.net","updated_at":"2026-11-07T05:12:12.015483+00:00"}]}],"last_refreshed_at":"2026-11-07T05:12:12.028673+00:00","last_changed_at":"2026-11-07T05:12:12.045016+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=686cfef9-dd3f-4bc4-b367-0ab1751ed1ee"}