# Kristin Ess Hair
> Kristin Ess Hair is a collection of professional-level hair styling and care products designed for the mass market. The brand was founded by celebrity hairstylist Kristin Ess with the goal of creating 'affordable luxury' featuring high-end packaging and salon-grade formulations. It is primarily known for its extensive range of shampoos, conditioners, hair glosses, and styling tools sold at major retailers.
- URL: https://optimly.ai/brand/kristin-ess-hair
- Slug: kristin-ess-hair
- BAI Score: 72/100
- Archetype: Challenger
- Category: Personal Care
- Last Analyzed: April 10, 2026
## Competitors
- Monday Haircare (https://optimly.ai/brand/monday-haircare)
- Odele Beauty (https://optimly.ai/brand/odele-beauty)
## Also Referenced By
- Odele (https://optimly.ai/brand/odele)
## Buyer Intent Signals
Problems: Drugstore Generic Brands: Using generic drugstore shampoos and styling products without specialized salon-grade formulations. | Professional Salon Services: Visiting professional hair salons for treatments, glosses, and styling rather than using at-home professional-grade products.
Solutions: salon quality shampoo at target | best hair gloss for home use | affordable cruelty-free hair care | vegan hair growth treatments | celebrity hairstylist hair products mass market | Luxury Haircare Tier: Using high-end luxury hair care brands like Oribe or Kerastase which operate at a much higher price point.
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## Full Details / RAG Data
### Overview
Kristin Ess Hair is listed in the AI Directory.
Kristin Ess Hair is a collection of professional-level hair styling and care products designed for the mass market. The brand was founded by celebrity hairstylist Kristin Ess with the goal of creating 'affordable luxury' featuring high-end packaging and salon-grade formulations. It is primarily known for its extensive range of shampoos, conditioners, hair glosses, and styling tools sold at major retailers.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Kristin Ess Hair |
| Slug         | kristin-ess-hair |
| URL          | https://optimly.ai/brand/kristin-ess-hair |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Personal Care |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-03T16:41:09.251Z |
### Verified Facts
- Founded: 2017
- Headquarters: New York, NY (Maesa HQ) / Los Angeles, CA (Founder base)
### Competitors
| Name | Profile |
|------|---------|
| Monday Haircare | https://optimly.ai/brand/monday-haircare |
| Odele Beauty | https://optimly.ai/brand/odele-beauty |
### Also Referenced By
- Odele (https://optimly.ai/brand/odele)
### Buyer Intent Signals
#### Problems this brand solves
- Drugstore Generic Brands: Using generic drugstore shampoos and styling products without specialized salon-grade formulations.
- Professional Salon Services: Visiting professional hair salons for treatments, glosses, and styling rather than using at-home professional-grade products.
#### Buyers search for
- salon quality shampoo at target
- best hair gloss for home use
- affordable cruelty-free hair care
- vegan hair growth treatments
- celebrity hairstylist hair products mass market
- Luxury Haircare Tier: Using high-end luxury hair care brands like Oribe or Kerastase which operate at a much higher price point.
### Links
- Canonical page: https://optimly.ai/brand/kristin-ess-hair
- JSON endpoint: /brand/kristin-ess-hair.json
- LLMs.txt: /brand/kristin-ess-hair/llms.txt