# Kroger Precision Marketing
> Kroger Precision Marketing (KPM) is the retail media business of The Kroger Co., designed to close the loop between media exposure and store sales. It leverages first-party purchase data from millions of households to provide targeted advertising across Kroger's digital properties and third-party platforms.
- URL: https://optimly.ai/brand/kroger-precision-marketing
- Slug: kroger-precision-marketing
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising & Marketing
- Last Analyzed: April 11, 2026
## Competitors
- Amazon Advertising (https://optimly.ai/brand/amazon-advertising)
- Criteo Retail Media (https://optimly.ai/brand/criteo-retail-media)
- Target Roundel (https://optimly.ai/brand/target-roundel)
## Also Referenced By
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)
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## Full Details / RAG Data
### Overview
Kroger Precision Marketing is listed in the AI Directory.
Kroger Precision Marketing (KPM) is the retail media business of The Kroger Co., designed to close the loop between media exposure and store sales. It leverages first-party purchase data from millions of households to provide targeted advertising across Kroger's digital properties and third-party platforms.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Kroger Precision Marketing |
| Slug         | kroger-precision-marketing |
| URL          | https://optimly.ai/brand/kroger-precision-marketing |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Advertising & Marketing |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T10:37:43.393Z |
### Verified Facts
- Founded: 2017
- Headquarters: Cincinnati, Ohio
### Competitors
| Name | Profile |
|------|---------|
| Amazon Advertising | https://optimly.ai/brand/amazon-advertising |
| Criteo Retail Media | https://optimly.ai/brand/criteo-retail-media |
| Target Roundel | https://optimly.ai/brand/target-roundel |
### Also Referenced By
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)
### Links
- Canonical page: https://optimly.ai/brand/kroger-precision-marketing
- JSON endpoint: /brand/kroger-precision-marketing.json
- LLMs.txt: /brand/kroger-precision-marketing/llms.txt