# Kroger Precision Marketing
> Kroger Precision Marketing (KPM) is the retail media business of The Kroger Co., designed to close the loop between media exposure and store sales. It leverages first-party purchase data from millions of households to provide targeted advertising across Kroger's digital properties and third-party platforms.
- URL: https://optimly.ai/brand/kroger-precision-marketing
- Slug: kroger-precision-marketing
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising & Marketing
- Last Analyzed: April 11, 2026
## Competitors
- Amazon Advertising (https://optimly.ai/brand/amazon-advertising)
- Criteo Retail Media (https://optimly.ai/brand/criteo-retail-media)
- Target Roundel (https://optimly.ai/brand/target-roundel)
## Also Referenced By
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)