{"name":"L Oreal Paris","domain":"lorealparisusa.com","url":"https://optimly.ai/brand/l-oreal-paris","is_claimed":false,"categories":["haircare","makeup-cosmetics","mens-grooming","skincare"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Digital innovation with an AI-powered 'Beauty Genius' assistant and virtual try-on tools for makeup and hair color. Focus on scientifically-backed ingredients in skincare (e.g., Pro-Retinol, Hyaluronic Acid, Vitamin C). Strong brand recognition with the 'Because You're Worth It' slogan and social impact through 'Women of Worth' program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lorealparisusa.com","updated_at":"2026-10-04T00:04:04.243000+00:00"},{"key":"description","label":"Description","shape":"text","content":"L'Oréal Paris offers a comprehensive range of makeup, skincare, hair color, and hair care products. The brand provides virtual try-on tools and an AI Beauty Assistant to personalize recommendations, and highlights its 'Women of Worth' philanthropic initiative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lorealparisusa.com","updated_at":"2026-10-04T00:04:04.243000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Makeup (foundations\nmascaras\nlipsticks)\nSkincare (anti-aging moisturizers\nserums\ncleansers)\nHair Color (permanent\nsemi-permanent\nroot touch-up kits)\nHair Care & Styling (shampoos\nconditioners\nstyling products).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lorealparisusa.com","updated_at":"2026-10-04T00:04:04.243000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail, per-product purchase.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lorealparisusa.com","updated_at":"2026-10-04T00:04:04.243000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers in the US seeking beauty, skincare, and hair products, including specific segments like mature skin, men's grooming, and those interested in virtual beauty tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lorealparisusa.com","updated_at":"2026-10-04T00:04:04.243000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:04.243000+00:00","last_changed_at":"2026-10-17T23:06:30.788461+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=047195c2-d272-474b-811f-c12331ecb39e"}