{"name":"Landmark Credit Union","domain":"landmarkcu.com","url":"https://optimly.ai/brand/landmark-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Landmark Credit Union is a not-for-profit, member-owned financial cooperative serving individuals, families, businesses and communities in Wisconsin and parts of Illinois.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"description","label":"Description","shape":"text","content":"Landmark Credit Union provides personal and business banking, lending, savings, digital banking and financial education through branches and online tools. It emphasizes straightforward financial options, competitive rates, low fees, friendly service and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Build and nurture lasting relationships that empower members and strengthen communities through financial education and information, meaningful and relevant offerings, and exceptional and caring service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Timothy Mackay, President and Chief Executive Officer; Dave Powers, Chief Financial Officer; Jodi Greenmeier, Chief People Officer; Brett Lee, Chief Experience Officer; Mark Kennedy, Chief Lending Officer; Karen Cullen, Chief Risk Officer. The Board of Directors is chaired by Brian Dorow, with Nancy Dickman as Vice Chairperson and Jennifer Bognar as Secretary & Treasurer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://landmarkcu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, friendly, supportive, community-focused and reassuring, with an emphasis on making banking less complicated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1933, when employees of Rex Chainbelt Company formed Rex #2 Credit Union. The organization adopted the Landmark Credit Union name in 1985.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Brookfield, Wisconsin, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned, not-for-profit financial cooperative; no parent organization is identified in the supplied content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Landmark helps individuals, families, businesses and community organizations manage everyday finances, save, borrow, buy homes, plan for retirement and access banking services with less friction, while providing financial education and guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and account opening\nSavings and certificate accounts\nChecking accounts\nConsumer lending, including auto, motorcycle and personal loans\nMortgage, construction and lot lending\nCredit cards\nBusiness banking and community checking\nDigital banking, including transfers, linked external accounts, budgeting and credit-score access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nVIP Savings Account\nCertificate accounts\nAuto and motorcycle loans\nPersonal loans\nMortgages\nConstruction loans\nLot loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website promotes great rates and low fees. Displayed rates include a 7.50% APY Premium Checking rate, a 4.40% APY certificate rate for 12- to 60-month terms, auto and motorcycle loans as low as 5.34% APR, and a 30-year fixed mortgage rate of 7.000% with a 7.088% APR. Membership can be initiated with a VIP Savings Account requiring a minimum $1 deposit; the featured certificate can be opened with $500.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking, including consumer banking, lending, mortgage finance and business banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People who live or work in Southern and Northeastern Wisconsin, Lake and McHenry Counties in Illinois, their immediate family members, and businesses located in the eligible service area. Landmark also supports local nonprofits, community groups and organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking member-owned banking, savings, lending, mortgages, digital banking and financial guidance in Landmark's Wisconsin and Illinois service area, along with eligible local businesses and community organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening checking and savings accounts\nSaving through certificates and VIP Savings\nManaging finances through digital banking\nChecking credit scores and improving financial wellness\nBuying or refinancing a home\nBuilding or renovating a home\nFinancing land, vehicles or personal expenses\nUsing credit cards and everyday banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to competitive rates and lower fees through a not-for-profit cooperative\nSimpler, more convenient everyday banking\nSupport for homeownership and other borrowing goals\nImproved access to financial education, tools and guidance\n24/7 digital access to accounts and financial-management features\nGreater financial empowerment for members and communities\nCommunity support through grants, volunteering and partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landmarkcu.com","updated_at":"2026-11-07T06:45:43.914012+00:00"}]}],"last_refreshed_at":"2026-11-07T06:45:43.924941+00:00","last_changed_at":"2026-11-07T06:45:43.943008+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0bce5afe-7ae8-4d44-8d2c-e662bc79f7c8"}