# Landmark Credit Union > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/landmark-credit-union - **Dataset:** https://optimly.ai/brand/landmark-credit-union.json - **Markdown:** https://optimly.ai/brand/landmark-credit-union/llms.txt - **Official website:** https://landmarkcu.com - **Slug:** landmark-credit-union - **Categories:** fintech-financial-services ## Overview - **Tagline:** Landmark Credit Union is a not-for-profit, member-owned financial cooperative serving individuals, families, businesses and communities in Wisconsin and parts of Illinois. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Description:** Landmark Credit Union provides personal and business banking, lending, savings, digital banking and financial education through branches and online tools. It emphasizes straightforward financial options, competitive rates, low fees, friendly service and community involvement. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 ## Identity - **Mission:** Build and nurture lasting relationships that empower members and strengthen communities through financial education and information, meaningful and relevant offerings, and exceptional and caring service. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Founders & leadership:** Timothy Mackay, President and Chief Executive Officer; Dave Powers, Chief Financial Officer; Jodi Greenmeier, Chief People Officer; Brett Lee, Chief Experience Officer; Mark Kennedy, Chief Lending Officer; Karen Cullen, Chief Risk Officer. The Board of Directors is chaired by Brian Dorow, with Nancy Dickman as Vice Chairperson and Jennifer Bognar as Secretary & Treasurer. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Website:** https://landmarkcu.com Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Voice & tone:** Clear, friendly, supportive, community-focused and reassuring, with an emphasis on making banking less complicated. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Founded:** 1933, when employees of Rex Chainbelt Company formed Rex #2 Credit Union. The organization adopted the Landmark Credit Union name in 1985. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Headquarters:** Brookfield, Wisconsin, United States Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Parent ownership:** Member-owned, not-for-profit financial cooperative; no parent organization is identified in the supplied content. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 ## Offerings - **Problem solved:** Landmark helps individuals, families, businesses and community organizations manage everyday finances, save, borrow, buy homes, plan for retirement and access banking services with less friction, while providing financial education and guidance. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Core capabilities:** - Personal banking and account opening - Savings and certificate accounts - Checking accounts - Consumer lending, including auto, motorcycle and personal loans - Mortgage, construction and lot lending - Credit cards - Business banking and community checking - Digital banking, including transfers, linked external accounts, budgeting and credit-score access Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Products / SKUs:** - Checking accounts - VIP Savings Account - Certificate accounts - Auto and motorcycle loans - Personal loans - Mortgages - Construction loans - Lot loans Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Pricing:** The website promotes great rates and low fees. Displayed rates include a 7.50% APY Premium Checking rate, a 4.40% APY certificate rate for 12- to 60-month terms, auto and motorcycle loans as low as 5.34% APR, and a 30-year fixed mortgage rate of 7.000% with a 7.088% APR. Membership can be initiated with a VIP Savings Account requiring a minimum $1 deposit; the featured certificate can be opened with $500. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 ## Audience - **Target industry:** Financial services and banking, including consumer banking, lending, mortgage finance and business banking. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Customer base:** People who live or work in Southern and Northeastern Wisconsin, Lake and McHenry Counties in Illinois, their immediate family members, and businesses located in the eligible service area. Landmark also supports local nonprofits, community groups and organizations. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Ideal customer profile:** Individuals and families seeking member-owned banking, savings, lending, mortgages, digital banking and financial guidance in Landmark's Wisconsin and Illinois service area, along with eligible local businesses and community organizations. Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Use cases:** - Opening checking and savings accounts - Saving through certificates and VIP Savings - Managing finances through digital banking - Checking credit scores and improving financial wellness - Buying or refinancing a home - Building or renovating a home - Financing land, vehicles or personal expenses - Using credit cards and everyday banking services Source: Brand's website (https://landmarkcu.com) · 2026-11-07 - **Customer outcomes:** - Access to competitive rates and lower fees through a not-for-profit cooperative - Simpler, more convenient everyday banking - Support for homeownership and other borrowing goals - Improved access to financial education, tools and guidance - 24/7 digital access to accounts and financial-management features - Greater financial empowerment for members and communities - Community support through grants, volunteering and partnerships Source: Brand's website (https://landmarkcu.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.