{"name":"Landsbankinn","domain":"landsbankinn.is","url":"https://optimly.ai/brand/landsbankinn","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Landsbankinn is an Icelandic bank serving personal and corporate customers through digital and personal banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"description","label":"Description","shape":"text","content":"Landsbankinn provides banking, payments, savings, lending, cards, insurance-related services and asset management. Its strategy is to simplify customers’ lives through accessible, secure digital solutions and meaningful human service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be a trusted bank for the future and simplify life for customers through accessible, secure digital solutions and meaningful human service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Lilja Björk Einarsdóttir, CEO; Jón Thorvarður Sigurgeirsson, Chairman of the Board; Eva Halldórsdóttir, Vice-chairman. The Executive Board comprises the CEO and managing directors of the Bank’s divisions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://landsbankinn.is","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Trustworthy, clear, helpful, personal and future-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The Bank’s history goes back to the establishment of Landsbanki Íslands in 1886.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The National Treasury is the largest owner with a 98.2% share. The Ministry of Finance and Economic Affairs controls the State’s holding in the Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday banking, payments, savings, borrowing, investments and financial planning through digital and personal services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nCorporate banking\nOnline banking and mobile app services\nPayment processing and merchant services\nCards and contactless payments\nSavings and investment services\nAsset management and capital markets\nLending and credit services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bank accounts\nDebit cards\nPrepaid cards, including Plúskort and Plúskort+\nOnline banking and mobile app\nSavings accounts and in-app savings goals\nFunds and investment services\nLoans and credit facilities\nSupplementary pension savings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product and is published in the Bank’s interest rates and fees information. The Plúskort has no annual or transaction fees; Plúskort+ has a stated annual fee of ISK 3,700.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, young customers, corporate clients, professional investment clients and businesses in Iceland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking accessible digital banking combined with personal advice, including young customers, families, corporate clients and professional investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing bank accounts\nMaking payments and using debit or prepaid cards\nManaging finances through online banking and the mobile app\nSetting savings goals and building savings\nInvesting in funds and securities\nArranging loans and credit facilities\nManaging supplementary pension savings\nProcessing business payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Simplified everyday banking\nAccessible and secure banking anywhere and anytime\nConvenient digital access through online banking and the app\nImproved ability to save toward financial goals\nAccess to personal financial advice\nEfficient and secure business payment processing\nRewards and offers through Aukakrónur\nSupport for long-term investment and pension planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://landsbankinn.is","updated_at":"2026-11-06T17:30:08.907713+00:00"}]}],"last_refreshed_at":"2026-11-06T17:30:09.443632+00:00","last_changed_at":"2026-11-06T17:30:10.817473+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3dbc36cd-891a-44fc-8413-7fd76946d136"}