{"name":"Last Gasp of San Francisco","domain":"lastgasp.com","url":"https://optimly.ai/brand/last-gasp-of-san-francisco","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Publisher and purveyor of underground books, comics, graphic novels, art books, tattoo books, and pop-culture titles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"description","label":"Description","shape":"text","content":"Last Gasp is an underground publishing company and bookseller based in San Francisco. It publishes 12–20 new titles per year, distributes subversive literature and art-related books to bookstores and art galleries on six continents, and sells books, comics, figures, and apparel through its online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To publish and distribute underground art, writing, photography, comics, graphic novels, and subversive literature, including work by respected and emerging artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Ron Turner founded Last Gasp in 1970.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lastgasp.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Underground, subversive, irreverent, and enthusiastic about independent art and comics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1970","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Mission District, San Francisco","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a publishing, distribution, and retail channel for underground, lowbrow, pop-surrealist, graphic-novel, art, tattoo, and other subversive cultural works.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publishing books and comics\nDistributing books to bookstores and art galleries on six continents\nSelling books, comics, graphic novels, art books, tattoo books, figures, and apparel\nPublishing and promoting underground, lowbrow, and pop-surrealist artists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Underground books and comics\nGraphic novels and manga\nArt and photography books\nTattoo books\nPop-culture titles\nFigures and collectibles\nApparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Online shop prices vary by product; listed examples range from $4.95 to $199.00.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Publishing, bookselling, comics, underground art, and popular culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Bookstores and art galleries on six continents, plus individual shoppers through the online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Bookstores, art galleries, and readers or collectors interested in underground comics, graphic novels, art books, subversive literature, and pop-surrealist art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Publishing new works by underground and pop-surrealist artists\nDistributing specialized books and comics to bookstores and art galleries\nBuying underground comics, graphic novels, art books, photography books, figures, and apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to underground and subversive literature, comics, and art books\nBroader distribution for specialized art and comics titles\nAccess to works by established and emerging underground artists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lastgasp.com","updated_at":"2026-11-07T20:06:20.332590+00:00"}]}],"last_refreshed_at":"2026-11-07T20:06:20.344865+00:00","last_changed_at":"2026-11-07T20:06:20.355465+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f87c1a04-e712-4a97-a5f4-b484bf82942d"}