# Last Gasp of San Francisco

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/last-gasp-of-san-francisco
- **Dataset:** https://optimly.ai/brand/last-gasp-of-san-francisco.json
- **Markdown:** https://optimly.ai/brand/last-gasp-of-san-francisco/llms.txt
- **Official website:** https://lastgasp.com
- **Slug:** last-gasp-of-san-francisco
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Publisher and purveyor of underground books, comics, graphic novels, art books, tattoo books, and pop-culture titles.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Description:** Last Gasp is an underground publishing company and bookseller based in San Francisco. It publishes 12–20 new titles per year, distributes subversive literature and art-related books to bookstores and art galleries on six continents, and sells books, comics, figures, and apparel through its online shop.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

## Identity

- **Mission:** To publish and distribute underground art, writing, photography, comics, graphic novels, and subversive literature, including work by respected and emerging artists.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Founders & leadership:** Ron Turner founded Last Gasp in 1970.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Website:** https://lastgasp.com
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Voice & tone:** Underground, subversive, irreverent, and enthusiastic about independent art and comics.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Founded:** 1970
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Headquarters:** Mission District, San Francisco
Source: Brand's website (https://lastgasp.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides a publishing, distribution, and retail channel for underground, lowbrow, pop-surrealist, graphic-novel, art, tattoo, and other subversive cultural works.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Core capabilities:**
  - Publishing books and comics
  - Distributing books to bookstores and art galleries on six continents
  - Selling books, comics, graphic novels, art books, tattoo books, figures, and apparel
  - Publishing and promoting underground, lowbrow, and pop-surrealist artists
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Products / SKUs:**
  - Underground books and comics
  - Graphic novels and manga
  - Art and photography books
  - Tattoo books
  - Pop-culture titles
  - Figures and collectibles
  - Apparel
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Pricing:** Online shop prices vary by product; listed examples range from $4.95 to $199.00.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

## Audience

- **Target industry:** Publishing, bookselling, comics, underground art, and popular culture.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Customer base:** Bookstores and art galleries on six continents, plus individual shoppers through the online store.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Ideal customer profile:** Bookstores, art galleries, and readers or collectors interested in underground comics, graphic novels, art books, subversive literature, and pop-surrealist art.
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Use cases:**
  - Publishing new works by underground and pop-surrealist artists
  - Distributing specialized books and comics to bookstores and art galleries
  - Buying underground comics, graphic novels, art books, photography books, figures, and apparel
Source: Brand's website (https://lastgasp.com) · 2026-11-07

- **Customer outcomes:**
  - Access to underground and subversive literature, comics, and art books
  - Broader distribution for specialized art and comics titles
  - Access to works by established and emerging underground artists
Source: Brand's website (https://lastgasp.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.