{"name":"Lasta","domain":"lasta.rs","url":"https://optimly.ai/brand/lasta","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Lasta is a bus transportation company and online ticket shop serving routes in Serbia, the region, and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lasta provides domestic and international bus transportation, route search, online ticket booking, electronic ticket delivery by email, and card payment. The company reports 900 buses, 5,300 daily departures, and 500 routes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To safely connect people and places in Serbia, the region, and Europe through bus transportation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lasta.rs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, service-oriented, and trust-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The website states that Lasta has operated for 79 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers find, compare, and purchase bus transportation for domestic and international journeys.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Domestic and international bus transportation\nOnline route and departure search\nOne-way and return ticket booking\nElectronic ticket delivery by email\nSecure card payment\nSales through ticket offices and sales locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bus tickets\nOnline bus ticket shop\nDomestic bus routes\nInternational bus routes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Route fares are displayed in Serbian dinars (RSD); listed examples range from 1,080 RSD to 11,680 RSD. The site also advertises 10% off all routes through WEB Promo tickets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Passenger transportation and intercity bus travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Passengers and travelers using domestic and international bus routes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking bus travel within Serbia or to destinations in the Balkans and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Searching for departures between cities and stations\nBooking one-way bus travel\nBooking return bus travel\nPurchasing domestic bus tickets\nPurchasing international bus tickets\nReceiving an electronic ticket by email\nPaying for tickets by card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to bus travel across 500 routes\nConvenient online ticket purchasing\nElectronic ticket delivery by email\nSecure card payment\nSafe transportation connecting cities and countries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lasta.rs","updated_at":"2026-11-08T03:27:25.693742+00:00"}]}],"last_refreshed_at":"2026-11-08T03:27:25.701262+00:00","last_changed_at":"2026-11-08T03:27:25.709150+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eecdf885-9ae3-4090-95d6-68d6ad11d94b"}