{
  "slug": "latana",
  "name": "latana",
  "description": "Latana is a next-generation brand tracking solution that provides reliable data and actionable insights by accessing a broad consumer base through non-incentivized sampling, offering precise results, and greater flexibility than traditional methods. It helps businesses optimize brand marketing strategies and understand consumer perception.",
  "url": "https://optimly.ai/brand/latana",
  "websiteUrl": "https://latana.com/",
  "logoUrl": "https://logo.clearbit.com/latana.com",
  "baiScore": 77.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Brand Tracking Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T08:39:53.245Z",
  "verifiedVitals": {
    "website": "https://latana.com",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Latana offers subscription-based pricing with 'Essential', 'Pro', and 'Custom' tiers. The Essential plan starts around €7,900 per market per year, and the Pro plan starts around €18,900 per market per year. Custom setups are priced upon request. All tiers require a 12-month minimum contract, and costs can increase with additional markets, audience incidence rates, and brand size. A low-cost, no-commitment trial is also available."
    },
    "parent_ownership": "Privately held, venture-backed. Latana was formerly known as Dalia Research, which raised Series A funding led by Balderton Capital. Latana later secured €36 million in Series B equity and debt financing led by Oxx, with participation from Balderton Capital and Kreos.",
    "named_competitors": [
      "Qualtrics",
      "Brandwatch",
      "Tracksuit",
      "YouGov BrandIndex",
      "Quantilope",
      "Attest",
      "Kantar"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Poor data quality in brand tracking",
      "Difficulty meeting brand goals due to lack of insights",
      "Unreliable data from traditional brand tracking",
      "Survey fraud and shaky data",
      "Overpaying for brand tracking insights",
      "Budget constraints limiting research",
      "Wasting time on spreadsheets and manual data analysis",
      "Rigid or inflexible brand tracking setups",
      "Limited access to broad or niche consumer segments",
      "Challenges in measuring brand perception accurately"
    ],
    "solutionIntents": [
      "Next-generation brand tracking",
      "Advanced brand tracking solutions",
      "Reliable consumer data and insights",
      "Non-incentivized sampling for honest answers",
      "Cost-effective brand tracking",
      "Precise results with low margins of error",
      "Large sample sizes for comprehensive data",
      "End-to-end control over data collection and insights",
      "Flexible and modular brand tracking setups",
      "Effortless data accessibility and actionable insights",
      "Tracking brand performance across various markets and audiences"
    ],
    "evaluationIntents": [
      "Evaluating brand tracking platforms",
      "Comparing brand tracking solutions",
      "Seeking high data quality in market research",
      "Looking for cost-effective brand insights",
      "Assessing the accuracy of brand perception measurement",
      "Researching alternative brand tracking methodologies",
      "Considering brand tracking for niche markets",
      "Exploring solutions for reducing data collection costs",
      "Reviewing platforms for automated brand tracking",
      "Understanding the impact of survey design on brand awareness"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788288918696
}