{
  "slug": "latch-now-door-com",
  "name": "Latch (Now Door.com)",
  "description": "Door.com (formerly Latch) is a property technology company that provides smart access hardware, building management software, and a marketplace for service professionals. Originally known for its signature smart locks, the company pivoted to a broader services platform following its acquisition of Honest Day's Work and rebranding in 2024.",
  "url": "https://optimly.ai/brand/latch-now-door-com",
  "websiteUrl": null,
  "logoUrl": "",
  "baiScore": 72,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Real Estate Technology (PropTech)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-21T05:58:00.984+00:00",
  "verifiedVitals": {
    "website": "https://www.door.com",
    "founded": "2014",
    "headquarters": "St. Louis, MO (formerly New York, NY)",
    "pricing_model": "Subscription (SaaS) and Enterprise/Custom hardware pricing.",
    "core_products": "Smart locks, LatchOS, Resident app, Property management dashboard, Service marketplace.",
    "key_differentiator": "The only platform that integrates physical smart access hardware with a vertically integrated labor marketplace for building services.",
    "target_markets": "Real estate developers, property managers, multi-family housing owners.",
    "employee_count": "200-500",
    "funding_stage": "Public (Post-SPAC)",
    "subcategory": "Smart Access & Property Management Software"
  },
  "intentTags": null,
  "timestamp": 1779699624476
}