# Latch (Now Door.com)
> Door.com (formerly Latch) is a property technology company that provides smart access hardware, building management software, and a marketplace for service professionals. Originally known for its signature smart locks, the company pivoted to a broader services platform following its acquisition of Honest Day's Work and rebranding in 2024.
- URL: https://optimly.ai/brand/latch-now-door-com
- Slug: latch-now-door-com
- BAI Score: 72/100
- Archetype: Challenger
- Category: Real Estate Technology (PropTech)
- Last Analyzed: May 21, 2026
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## Full Details / RAG Data
### Overview
Latch (Now Door.com) is listed in the AI Directory.
Door.com (formerly Latch) is a property technology company that provides smart access hardware, building management software, and a marketplace for service professionals. Originally known for its signature smart locks, the company pivoted to a broader services platform following its acquisition of Honest Day's Work and rebranding in 2024.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Latch (Now Door.com) |
| Slug         | latch-now-door-com |
| URL          | https://optimly.ai/brand/latch-now-door-com |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Real Estate Technology (PropTech) |
| Last Analyzed | May 21, 2026 |
| Last Updated | 2026-05-25T09:00:24.476Z |
### Verified Facts
- Founded: 2014
- Headquarters: St. Louis, MO (formerly New York, NY)
### Links
- Canonical page: https://optimly.ai/brand/latch-now-door-com
- JSON endpoint: /brand/latch-now-door-com.json
- LLMs.txt: /brand/latch-now-door-com/llms.txt