# Latch (Now Door.com)
> Door.com (formerly Latch) is a property technology company that provides smart access hardware, building management software, and a marketplace for service professionals. Originally known for its signature smart locks, the company pivoted to a broader services platform following its acquisition of Honest Day's Work and rebranding in 2024.
- URL: https://optimly.ai/brand/latch-now-door-com
- Slug: latch-now-door-com
- BAI Score: 72/100
- Archetype: Challenger
- Category: Real Estate Technology (PropTech)
- Last Analyzed: May 21, 2026