{
  "slug": "late-july-snacks-campbell-soup-co",
  "name": "late-july-snacks-campbell-soup-co",
  "description": "Late July is a snack brand known for its organic, non-GMO, and wholesome snack options, including tortilla chips and crackers. It focuses on using real ingredients to deliver flavorful and high-quality snacks.",
  "url": "https://optimly.ai/brand/late-july-snacks-campbell-soup-co",
  "websiteUrl": "https://thecampbellscompany.com/",
  "logoUrl": "https://logo.clearbit.com/thecampbellscompany.com",
  "baiScore": 50,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Convenient & Healthy Snacks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-01T00:36:13.083Z",
  "verifiedVitals": {
    "website": "https://thecampbellscompany.com",
    "category": "Snack Food",
    "core_product": "Snack foods",
    "parent_ownership": "Campbell Soup Company"
  },
  "intentTags": {
    "problemIntents": [
      "Seeking healthier snack alternatives",
      "Desiring organic and non-GMO food options",
      "Looking for flavorful and wholesome snacks",
      "Concerned about artificial ingredients in snacks"
    ],
    "solutionIntents": [
      "Providing organic snack products",
      "Offering a variety of non-GMO tortilla chips and crackers",
      "Delivering snacks made with real and simple ingredients",
      "Supplying convenient and responsibly sourced snack options"
    ],
    "evaluationIntents": [
      "Comparing organic snack brands",
      "Reviewing snack ingredient lists and nutritional information",
      "Assessing taste and quality of organic chips and crackers",
      "Searching for gluten-free or allergy-friendly snack options"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788370934666
}