# Late July Snacks
> Late July is a snack brand known for crafting delicious snacks, including tortilla chips and salsa, with a philosophy centered on 'simple, pure & good.' They deeply care about using organic and non-GMO ingredients and offer a variety of gluten-free, vegan, and kosher options to ensure there's a snack for everyone.
- URL: https://optimly.ai/brand/late-july-snacks-campbells
- Logo: https://logo.clearbit.com/https://www.latejuly.com/
- Slug: late-july-snacks-campbells
- BAI Score: 53/100
- Archetype: Incumbent
- Category: Food & Beverage
- Last Analyzed: June 24, 2026
## Buyer Intent Signals
Problems: Finding healthy and natural snack options | Seeking gluten-free snack alternatives | Looking for vegan and kosher snack choices
Solutions: Providing organic and non-GMO snacks | Offering inclusive dietary options (GF, Vegan, Kosher) | Delivering delicious and wholesome snack experiences
Comparisons: Assessing ingredient quality and sourcing | Comparing snack brand values | Evaluating taste and flavor profiles
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## Full Details / RAG Data
### Overview
Late July Snacks is listed in the AI Directory.
Late July is a snack brand known for crafting delicious snacks, including tortilla chips and salsa, with a philosophy centered on 'simple, pure & good.' They deeply care about using organic and non-GMO ingredients and offer a variety of gluten-free, vegan, and kosher options to ensure there's a snack for everyone.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Late July Snacks |
| Slug         | late-july-snacks-campbells |
| URL          | https://optimly.ai/brand/late-july-snacks-campbells |
| Logo         | https://logo.clearbit.com/https://www.latejuly.com/ |
| BAI Score    | 53/100 |
| Archetype    | Incumbent |
| Category     | Food & Beverage |
| Last Analyzed | June 24, 2026 |
| Last Updated | 2026-07-11T12:26:38.472Z |
### Verified Facts
- Founded: 2003
### Buyer Intent Signals
#### Problems this brand solves
- Finding healthy and natural snack options
- Seeking gluten-free snack alternatives
- Looking for vegan and kosher snack choices
#### Buyers search for
- Providing organic and non-GMO snacks
- Offering inclusive dietary options (GF, Vegan, Kosher)
- Delivering delicious and wholesome snack experiences
#### Buyers compare
- Assessing ingredient quality and sourcing
- Comparing snack brand values
- Evaluating taste and flavor profiles
### Links
- Canonical page: https://optimly.ai/brand/late-july-snacks-campbells
- JSON endpoint: /brand/late-july-snacks-campbells.json
- LLMs.txt: /brand/late-july-snacks-campbells/llms.txt