# Lately
> Lately is an AI-powered social media management and content repurposing platform. It uses machine learning to analyze existing content and automatically generate high-performing social media posts tailored to a brand's specific audience.
- URL: https://optimly.ai/brand/lately
- Slug: lately
- BAI Score: 68/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 11, 2026
## Competitors
- Jasper (https://optimly.ai/brand/jasper)
- Munch (https://optimly.ai/brand/munch)
- Ocoya (https://optimly.ai/brand/ocoya)
- Sprout Social (https://optimly.ai/brand/sprout-social)
## Also Referenced By
- 11xai (https://optimly.ai/brand/11xai)
## Buyer Intent Signals
Problems: Social Media Agency: Hiring a freelance social media manager or agency to manually write and schedule posts. | Manual Content Extraction: Manually extracting quotes from blogs or videos and paste them into a scheduling tool.
Solutions: AI tool to turn blogs into social posts | how to automate social media content creation | enterprise social media scaling software | best video to viral clips AI | AI social media writer for teams | Standard Scheduling Tools: Using generic scheduling tools like Buffer or Hootsuite without the AI generation component.
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## Full Details / RAG Data
### Overview
Lately is listed in the AI Directory.
Lately is an AI-powered social media management and content repurposing platform. It uses machine learning to analyze existing content and automatically generate high-performing social media posts tailored to a brand's specific audience.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Lately |
| Slug         | lately |
| URL          | https://optimly.ai/brand/lately |
| BAI Score    | 68/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology (MarTech) |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-16T23:59:35.896Z |
### Verified Facts
- Founded: 2014
- Headquarters: Stone Ridge, NY
### Competitors
| Name | Profile |
|------|---------|
| Jasper | https://optimly.ai/brand/jasper |
| Munch | https://optimly.ai/brand/munch |
| Ocoya | https://optimly.ai/brand/ocoya |
| Sprout Social | https://optimly.ai/brand/sprout-social |
### Also Referenced By
- 11xai (https://optimly.ai/brand/11xai)
### Buyer Intent Signals
#### Problems this brand solves
- Social Media Agency: Hiring a freelance social media manager or agency to manually write and schedule posts.
- Manual Content Extraction: Manually extracting quotes from blogs or videos and paste them into a scheduling tool.
#### Buyers search for
- AI tool to turn blogs into social posts
- how to automate social media content creation
- enterprise social media scaling software
- best video to viral clips AI
- AI social media writer for teams
- Standard Scheduling Tools: Using generic scheduling tools like Buffer or Hootsuite without the AI generation component.
### Links
- Canonical page: https://optimly.ai/brand/lately
- JSON endpoint: /brand/lately.json
- LLMs.txt: /brand/lately/llms.txt