{"name":"Lawrence & Gibson","domain":"lawrenceandgibson.co.nz","url":"https://optimly.ai/brand/lawrence-gibson","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A not-for-profit Wellington-based collective publishing literary fiction.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lawrence & Gibson is a collective of writers established in Te Whanganui-a-Tara Wellington in 2005. It publishes literary fiction skewered towards the morose, satirical, verbose and thoughtful, and sells books directly through its online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To publish literary fiction through a project-by-project cooperative model, with books selected according to the collective's kaupapa.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"A workers' collective of authors operating through a project-by-project cooperative model. No individual leadership is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lawrenceandgibson.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Literary, thoughtful, satirical, verbose, morose, witty and irreverent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2005","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Te Whanganui-a-Tara Wellington, New Zealand","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent, not-for-profit workers' collective and project-by-project cooperative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a platform for authors to produce and distribute literary fiction through a cooperative, not-for-profit publishing model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publishing literary fiction\nPrinting, binding and guillotining books in-house\nMarketing and distributing books\nOperating a project-by-project author cooperative\nSelling books online","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Pākehā Metaphysics by Murdoch Stephens\nU.X.O. by Brannavan Gnanalingam\nThat Was Not My Intention by Frances Pavletich\nThe Life and Opinions of Kartik Popat by Brannavan Gnanalingam\nThe Words for Her by Thomasin Sleigh\nTurncoat by Tīhema Baker\nRat King Landlord\nSlow Down, You're Here","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Books listed on the website range from NZ$5.00 to NZ$35.00.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Book publishing and literary fiction.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Publishing literary fiction by member authors\nDirect online purchase of printed books\nProducing books using recycled post-consumer paper","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to literary fiction and nonfiction titles by New Zealand-based and other authors\nPurchase of independently produced books","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lawrenceandgibson.co.nz","updated_at":"2026-11-07T20:46:49.766344+00:00"}]}],"last_refreshed_at":"2026-11-07T20:46:49.779265+00:00","last_changed_at":"2026-11-07T20:46:49.790469+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2a7f5cee-8337-4512-bdcd-d899344ab74c"}