# Lawrence & Gibson

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/lawrence-gibson
- **Dataset:** https://optimly.ai/brand/lawrence-gibson.json
- **Markdown:** https://optimly.ai/brand/lawrence-gibson/llms.txt
- **Official website:** https://lawrenceandgibson.co.nz
- **Slug:** lawrence-gibson
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** A not-for-profit Wellington-based collective publishing literary fiction.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Description:** Lawrence & Gibson is a collective of writers established in Te Whanganui-a-Tara Wellington in 2005. It publishes literary fiction skewered towards the morose, satirical, verbose and thoughtful, and sells books directly through its online store.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

## Identity

- **Mission:** To publish literary fiction through a project-by-project cooperative model, with books selected according to the collective's kaupapa.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Founders & leadership:** A workers' collective of authors operating through a project-by-project cooperative model. No individual leadership is identified.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Website:** https://lawrenceandgibson.co.nz
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Voice & tone:** Literary, thoughtful, satirical, verbose, morose, witty and irreverent.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Founded:** 2005
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Headquarters:** Te Whanganui-a-Tara Wellington, New Zealand
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Parent ownership:** Independent, not-for-profit workers' collective and project-by-project cooperative.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

## Offerings

- **Problem solved:** Provides a platform for authors to produce and distribute literary fiction through a cooperative, not-for-profit publishing model.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Core capabilities:**
  - Publishing literary fiction
  - Printing, binding and guillotining books in-house
  - Marketing and distributing books
  - Operating a project-by-project author cooperative
  - Selling books online
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Products / SKUs:**
  - Pākehā Metaphysics by Murdoch Stephens
  - U.X.O. by Brannavan Gnanalingam
  - That Was Not My Intention by Frances Pavletich
  - The Life and Opinions of Kartik Popat by Brannavan Gnanalingam
  - The Words for Her by Thomasin Sleigh
  - Turncoat by Tīhema Baker
  - Rat King Landlord
  - Slow Down, You're Here
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Pricing:** Books listed on the website range from NZ$5.00 to NZ$35.00.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

## Audience

- **Target industry:** Book publishing and literary fiction.
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Use cases:**
  - Publishing literary fiction by member authors
  - Direct online purchase of printed books
  - Producing books using recycled post-consumer paper
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

- **Customer outcomes:**
  - Access to literary fiction and nonfiction titles by New Zealand-based and other authors
  - Purchase of independently produced books
Source: Brand's website (https://lawrenceandgibson.co.nz) · 2026-11-07

Page last updated 2026-11-07.

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