{
  "slug": "layer",
  "name": "Layer",
  "description": "Layer is an AI platform designed for creative teams in game studios and entertainment brands. It learns a brand's identity and past campaigns to rapidly produce on-brand User Acquisition (UA) creative, accelerating content production and reducing time-to-market. It brings leading generative models into one workspace for asset generation, editing, collaboration, and scalable production.",
  "url": "https://optimly.ai/brand/layer",
  "websiteUrl": "https://layer.ai/",
  "logoUrl": "https://logo.clearbit.com/layer.ai",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Ad Creative Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T07:26:32.996Z",
  "verifiedVitals": {
    "website": "https://layer.ai",
    "category": "Artificial Intelligence Software",
    "what_it_does": "Layer is an AI platform designed for creative teams, particularly in game studios and entertainment brands. It learns a game, brand, and past campaigns to produce user acquisition (UA) creative content. The platform helps turn ideas into live, performance-ready content by enabling teams to generate and edit assets, collaborate, and scale production through workflow automation. It supports creating and refining various asset types, including images, video, 3D models, and audio, for UA ads, brand assets, and other production content.",
    "primary_audience": "Creative teams in game studios and entertainment brands of all sizes, including roles such as creative producers, artists, art directors, and production teams.",
    "core_product": "An AI platform that integrates leading generative AI models into a single workspace for creative production, asset generation, editing, and workflow automation.",
    "pricing_model": {
      "kind": "usage_based",
      "detail": "Usage-based pricing with no seat fees, where users pay for what they create using Creative Units (CUs) for consumption across models and tools. Subscription options are available to scale for different studio sizes."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789777375671
}