{
  "slug": "lazada",
  "name": "Lazada",
  "description": "Lazada is a leading e-commerce platform in Southeast Asia, offering a vast array of products, exclusive deals, and personalized shopping experiences for consumers, alongside a comprehensive platform for merchants to sell their goods.",
  "url": "https://optimly.ai/brand/lazada",
  "websiteUrl": "https://lazada.com.ph/",
  "logoUrl": "https://logo.clearbit.com/lazada.com.ph",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "E-commerce Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T08:53:11.182Z",
  "verifiedVitals": {
    "website": "https://lazada.com.ph",
    "category": "E-commerce, Online Marketplace",
    "what_it_does": "Lazada is an online shopping and selling marketplace that connects consumers to brands and sellers, offering a wide range of products from consumer electronics to household goods, fashion, and groceries. It provides services such as order tracking, multiple payment methods including cash-on-delivery, comprehensive customer care, hassle-free returns, and its own logistics and fulfillment services.",
    "primary_audience": "The primary audience includes online shoppers in the Philippines and various types of sellers, such as local sellers, micro, small, and medium enterprises (MSMEs), and global brands, who aim to reach these consumers.",
    "core_product": "Lazada's core product is its online retail and marketplace services, offering a vast selection of products across categories like consumer electronics, household goods, fashion, sports equipment, and groceries.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Lazada's pricing model is transactional, primarily generating revenue through commissions charged to sellers for each successful sale. These commission rates vary depending on the product category and seller type (Marketplace or LazMall), ranging from approximately 1% to 11.08% (VAT-inclusive) for Marketplace sellers and LazMall sellers, respectively. Additionally, a payment fee of about 2.24% (VAT-inclusive) is applied per transaction. Sellers may also incur other charges such as logistics fees, advertising costs, and promotional fees. For buyers, browsing and purchasing products on the platform is free, with costs associated with the products themselves and shipping."
    },
    "parent_ownership": "Lazada Group is majority-owned by Alibaba Group Holding Limited.",
    "named_competitors": [
      "Shopee PH",
      "TEMU",
      "Carousell PH",
      "TikTok Shop",
      "Zalora",
      "Amazon Global",
      "SHEIN PH",
      "eBay",
      "Facebook Marketplace"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "finding competitive deals online",
      "desiring personalized shopping experiences",
      "merchants needing online sales channels",
      "difficulty tracking online orders",
      "need for accessible consumer credit"
    ],
    "solutionIntents": [
      "exclusive shopping vouchers and discounts",
      "AI-driven product recommendations",
      "online marketplace for buyers and sellers",
      "robust order tracking and customer support",
      "in-app financial lending services"
    ],
    "evaluationIntents": [
      "app usability and shopping experience",
      "product variety and pricing competitiveness",
      "customer service responsiveness",
      "seller support and platform fees",
      "security of transactions and data",
      "terms and benefits of financial products"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787921269627
}