# Leadfeeder
> Leadfeeder is a B2B visitor identification software that reveals which companies are visiting a website, how they found it, and what they are interested in. It is currently a primary product offering of Dealfront, following a merger between Leadfeeder and Echobot.
- URL: https://optimly.ai/brand/leadfeeder
- Slug: leadfeeder
- BAI Score: 76/100
- Archetype: Challenger
- Category: Marketing Technology
- Last Analyzed: April 10, 2026
## Competitors
- 6sense (https://optimly.ai/brand/6sense)
- Albacross Leads (https://optimly.ai/brand/albacross-leads)
- Clearbit Reveal (https://optimly.ai/brand/clearbit-reveal)
- Demandbase (https://optimly.ai/brand/demandbase)
## AI-Suggested Alternatives
- Adjacent Crm Tracking (https://optimly.ai/brand/adjacent-crm-tracking)
## Buyer Intent Signals
Problems: Manual IP Lookup: Sales teams manually cross-referencing IP addresses from server logs against LinkedIn or public databases. | Standard Web Analytics: Using standard Google Analytics 4 reports to see geographic and page-level data without company-level identity resolution.
Solutions: who is visiting my website B2B | B2B visitor identification software | see what companies are on my site | best B2B lead generation tools 2024 | Leadfeeder alternatives | Adjacent CRM Tracking: A generic marketing automation platform that provides basic visitor tracking but lacks deep B2B identity resolution.
Comparisons: Dealfront vs Clearbit
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## Full Details / RAG Data
### Overview
Leadfeeder is listed in the AI Directory.
Leadfeeder is a B2B visitor identification software that reveals which companies are visiting a website, how they found it, and what they are interested in. It is currently a primary product offering of Dealfront, following a merger between Leadfeeder and Echobot.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Leadfeeder |
| Slug         | leadfeeder |
| URL          | https://optimly.ai/brand/leadfeeder |
| BAI Score    | 76/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T01:59:29.294Z |
### Verified Facts
- Founded: 2012
- Headquarters: Helsinki, Finland (now part of Dealfront, HQ in Karlsruhe/Helsinki)
### Competitors
| Name | Profile |
|------|---------|
| 6sense | https://optimly.ai/brand/6sense |
| Albacross Leads | https://optimly.ai/brand/albacross-leads |
| Clearbit Reveal | https://optimly.ai/brand/clearbit-reveal |
| Demandbase | https://optimly.ai/brand/demandbase |
### AI-Suggested Alternatives
- Adjacent Crm Tracking (https://optimly.ai/brand/adjacent-crm-tracking)
### Buyer Intent Signals
#### Problems this brand solves
- Manual IP Lookup: Sales teams manually cross-referencing IP addresses from server logs against LinkedIn or public databases.
- Standard Web Analytics: Using standard Google Analytics 4 reports to see geographic and page-level data without company-level identity resolution.
#### Buyers search for
- who is visiting my website B2B
- B2B visitor identification software
- see what companies are on my site
- best B2B lead generation tools 2024
- Leadfeeder alternatives
- Adjacent CRM Tracking: A generic marketing automation platform that provides basic visitor tracking but lacks deep B2B identity resolution.
#### Buyers compare
- Dealfront vs Clearbit
### Links
- Canonical page: https://optimly.ai/brand/leadfeeder
- JSON endpoint: /brand/leadfeeder.json
- LLMs.txt: /brand/leadfeeder/llms.txt