{"name":"Leo Express™","domain":"leoexpress.com","url":"https://optimly.ai/brand/leo-express","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Leo Express™ provides train and bus tickets and passenger travel services across European destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"description","label":"Description","shape":"text","content":"Leo Express operates a reservation and ticketing service for train and bus travel, with destinations including the Czech Republic, Slovakia and Poland. Its website also offers passenger services such as onboard refreshments, transport, travel vouchers, merchandising and the Smile Club loyalty program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To reward existing and new customers for their loyalty through the Smile Club loyalty program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://leoexpress.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, travel-oriented and promotional, with an emphasis on trip planning, destinations, services and loyalty benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Řehořova 908/4, 130 00 Praha 3 – Žižkov, Czech Republic","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Leo Express Global a.s. is identified as the parent company of the Leo Express group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps passengers search for connections, book train and bus tickets, manage travel-related services and access loyalty benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Train and bus connection search and ticket reservations\nPassenger rail and bus transportation\nTravel destination and route information\nOnboard refreshments and ancillary services\nPassenger and item transport under stated conditions\nSmile Club loyalty accounts, leo credits and cashback rewards\nTravel gift vouchers and merchandising\nCustomer support for tickets, delays, complaints and refunds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Train tickets\nBus tickets\nSmile Club loyalty program\nleo credits\nOnboard refreshments\nTravel gift vouchers\nMerchandising\nMobile application","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket prices are based on the carrier's current fare. Smile Club participants can receive cashback and discounts according to loyalty categories; standard leo credits equal 1 Czech koruna, and the published categories provide cashback from 2.5% to 10%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Passenger rail and bus transportation and travel booking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual passengers and travelers using Leo Express train and bus services, including Smile Club loyalty program participants. The site also describes discounts for children, students and seniors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals traveling by train or bus in Central and Eastern Europe who want to search and book connections and potentially earn loyalty rewards. Smile Club participants must be natural persons over 16 years old.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Search for train and bus connections\nPurchase train or bus tickets online\nTravel between destinations such as Prague, Ostrava, Bratislava, Krakow and Warsaw\nUse leo credits to pay for tickets and selected onboard purchases\nEarn cashback and rewards through Smile Club\nPurchase or use onboard refreshments\nArrange transport of items under Leo Express conditions\nRequest help with delays, complaints, refunds, lost property or online purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Book train and bus travel through the reservation system\nTravel to listed European destinations\nReceive loyalty cashback or discounts on future Leo Express services\nUse leo credits for tickets and selected catering or promotional items\nAccess information and support for travel disruptions and ticket issues\nFind applicable discounts for children, students and seniors","source_type":"1p_website","source_label":"Brand's website","source_url":"https://leoexpress.com","updated_at":"2026-11-07T05:38:35.652528+00:00"}]}],"last_refreshed_at":"2026-11-07T05:38:35.660516+00:00","last_changed_at":"2026-11-07T05:38:35.667071+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6a4e362b-2fd4-4dd5-a47e-f7a1a756dbc9"}