{
  "slug": "levi-strauss-and-co",
  "name": "Levi-strauss-and-co",
  "description": "A company with a rich culture committed to a family of iconic brands. Levi Strauss & Co. has been innovating to meet people's needs since 1853, inventing the first blue jean. Its brands are among the most celebrated names in apparel.",
  "url": "https://optimly.ai/brand/levi-strauss-and-co",
  "websiteUrl": "https://levistrauss.com/",
  "logoUrl": "https://logo.clearbit.com/levistrauss.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:11.544Z",
  "verifiedVitals": {
    "website": "https://levistrauss.com",
    "category": "Apparel",
    "what_it_does": "Levi Strauss & Co. designs, markets, and sells apparel products, including jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories. The company is known for inventing the first blue jean and has a family of iconic brands.",
    "primary_audience": "Consumers seeking classic American style, effortless cool, and athleisure wear.",
    "core_product": "Blue jeans and denim apparel",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold as one-time purchases."
    },
    "parent_ownership": "Levi Strauss & Co. is a publicly traded company, with its Class A shares traded on the New York Stock Exchange under the symbol “LEVI”. Class B shares are primarily held by the descendants of the family of Levi Strauss."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788082574689
}