# Lianjia-Beike (Ke Holdings Inc.)
> Lianjia (链家) is a leading real estate brokerage in China, and Beike Zhaofang (贝壳找房), or Ke Holdings Inc., is a dominant integrated online and offline platform for housing transactions and services in China, owning and operating Lianjia as its flagship brand. It provides comprehensive services including new and existing home sales, home rentals, property management, renovation, and other real estate-related services, leveraging a vast network of agents and advanced technology.
- URL: https://optimly.ai/brand/lianjia-beike
- Logo: https://logo.clearbit.com/https://lianjia-beike.com
- Slug: lianjia-beike
- BAI Score: 49/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 26, 2026
## Buyer Intent Signals
Problems: Traditional Independent Real Estate Agents: Engaging with local, unbranded real estate agents or small independent brokerages who rely on traditional methods and local networks rather than integrated  | Boutique Property Consulting Firms: Hiring specialized property consulting firms for personalized, high-touch services in buying, selling, or managing properties, often at a premium cost and with limi | Self-Service Property Transactions: Individuals undertaking all aspects of property transactions (search, negotiation, legal, financial) independently without professional assistance or digital platfo
Solutions: Lianjia real estate China | Beike Zhaofang services | Ke Holdings stock NYSE | Buy house in China Lianjia | Chinese real estate platforms | Generic Online Classifieds & Social Media Groups: Utilizing broad online classifieds websites (e.g., 58.com without Anjuke) or social media platforms to find or list properties, lacking the specialize